• Future-Proof Your Business: Succession & Estate Planning Strategies for Lasting Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Workshop Description: Is your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement, sale, or the unexpected. You’ll learn: Why succession planning isn’t just for large corporations How to choose the...

  • DCAMM and SDO Partnership to Boost MA Construction Capacity

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Join DCAMM (MA Division of Capital Asset Management and Maintenance) and SDO (MA Supplier Diversity Office) for an exclusive seminar designed to empower the construction community with DCAMM certification. Dive deep into the intricacies of the certification application process, whether you aspire to be a Prime, Small Prime, or Filed Sub-bid Contractor. Gain invaluable insights...

  • Start Up Tuesday – Sales for the Non-Salesperson: A Practical Guide to Driving Business Growth

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for entrepreneurs, freelancers, and professionals who do not consider themselves natural salespeople but need to boost their business success. Participants will learn how to create a simple yet effective sales plan tailored to their unique business needs. Key topics include: Identifying and understanding your target customers. Crafting value-driven sales messages that...

  • 2nd Annual Resource Showcase for Minority Owned & Diverse Businesses*

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    The North Shore Alliance for Economic Development will be hosting its 2nd Annual Resource Showcase for Minority Owned & Diverse Businesses on Thursday April 17, 2025 from 3:00-5:00pm pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to...

  • Start Up Tuesday – Nonprofit Series – Building a Board and Ensuring their Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Your nonprofit's success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. We will discuss ways to recruit board members, achieve the right composition of your board, and maintain...

  • Start Up Tuesday – Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business...

  • Simple Strategies for High-Impact Marketing in 2025

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter your...

  • Start Up Tuesday – Building a Better Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

  • Developing a Strategy to Get Your Instagram Content Seen in 2025!

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

  • Email Marketing Unleashed: Strategies for Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Ready to take your email marketing to the next level? In this engaging and interactive workshop, you'll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...