Latest Posts

Networking Challenges in a Post Covid World

Suffering from Zoom fatigue? You are not alone. Most of us have become accustomed and quite honestly, drained from virtual meetings over Zoom or Google Meet with employees or clients during this pandemic. However, for organizations that rely on face-to-face interaction in business networking meetings, the struggle is real to make the same kinds of meaningful connections we have in...



Staffing Issues? What You Need To Know About Retaining Loyal Employees Post Covid

They are calling it the “Turnover Tsunami” in the professional world. Human resource experts estimate that more than half of employees surveyed in North America plan to at least look for a new job in 2021! Included in that report was evidence that a quarter of people surveyed plan to quit their current job once recruitment gears back up post-pandemic....



Top 5 Reasons Why Your Business Needs an Employee Handbook 

Whether you are a veteran business owner or a newbie in a start up business, you may question the real need behind creating an employee handbook, especially given the hustle and bustle of everyday life in the office. An employee handbook, however, is an important way to curate a harmonious workplace and create an invaluable resource.  Employee handbooks are both...



Engaging Your Employees and Clients During Virtual Meetings 

Like it or not, virtual meetings are here to stay. If the pandemic has taught us anything, it’s how to connect from different locations. Virtual meetings, like in-person meetings, are meant to accomplish specific tasks such as kickstarting projects, update ongoing projects, and keep everyone in the loop.  Many employees like the ease of virtual meetings while others find them...



4 Ways to Track Your Online Marketing  Copy

How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off.  All companies need to know where to spend their money,...



Interview Tricks and Tips 

Just out of college? Changing jobs? Switching careers? The reasons are plentiful for starting the job hunt process and interview scene. Preparing for what you may encounter at an interview can mean the difference between landing the job of your dreams or being passed over.  Interview prep usually takes the form of knowing what you should do before, during and...



Brand Building 101  

A recognizable and unique brand is one of the biggest assets to any company, big or small. The reason for this is clear; the more recognizable your brand, the more consumers will buy your products. How then can you continue to build your brand and help consumers recognize your services and products through your brand awareness?  What is a Brand? ...



4 Ways to Track Your Online Marketing 

How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off.  All companies need to know where to spend their money,...



Instagram For Business 

Is your small business looking to expand their social media presence online? If you first dipped into the social media pool with a Facebook business page, now may be a good time to add Instagram to the mix. Not sure how? Continue reading for how to set up an Instagram account and how to use it correctly to promote your...



How to Organize Your Next Event 

Event planning can be stressful. There may seem like a million little tasks that need to fall into place at just the right moment in order to pull off your special event. Even seasoned professionals can feel the anxiety rise as they inch closer to the date of the event.  If you are new to the event planning world or...