Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.


The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

The reception desk at The Enterprise Center in Salem, MA
A seminar held at The Enterprise Center in Salem, Massachusetts

Upcoming Programs

Thu, Apr. 13, 2023 - 8:30am - 10:00am

"Should I start a podcast for my business?" — you, probably.  Great question!  In today's highly competitive market, businesses are always on the lookout for innovative ways to engage with customers, build brand awareness, and increase revenue. Branded podcasts have…




Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories

121 Loring Ave Salem, MA 01970





For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

Social media isn’t just for scrolling through on your phone when you’re bored; it’s a vital resource from small businesses. After all, it’s an effective way to get your name out there and raise brand awareness, considering how nearly 4.8 billion people use social media. But it’s not as easy as just taking a picture and adding some hashtags. 

Here are a few tips to get you started with promoting yourself on social media.

Adapt to Different Platforms

Not all social media platforms are the same, and thus each forms its own audience. While there is overlap, Facebook, TikTok, Instagram, Twitter, and YouTube each tend to appeal to certain age demographics, interests, and trends. In some ways it’s like each is its own ecosystem – some people can thrive and carve out their place in the food chain while others find the conditions inhospitable and must migrate elsewhere. As a business, it’s important that you pick the ones that best suit your needs and adapt accordingly.

It’s important to remember that each platform has its own needs. TikTok and Instagram require strong visual presentations – striking photos and videos are a must if you want to stand out. Facebook is an ideal platform for general information and promoting events. YouTube is excellent for both short and long-form videos. Twitter can be good for promotion and client interaction. All of this appeals to different audiences, so think about who you’re attempting to reach and focus on the platform or platforms that are most likely to reach them instead of trying to do it all.

social media

Present Unique Content

You’re a busy person with a business to run, so when it comes to social media, it’s tempting to just keep posting the same blogs, graphics, and content twice a week and call it a day. Perhaps in the beginning, when you’re just starting out and your following is small, this is ok, but if you want to grow, you need to find a way to make your content stand out.

A good start is to highlight your products and show people what makes them unique, but in an easy, attention-grabbing way. Tag your photos and use popular but relevant hashtags. Offer incentives for followers to post pictures of themselves wearing or using your products.

A useful but underutilized form of content is behind-the-scenes footage. It’s a great way to humanize your business and help people connect. Post videos showing how your product is made. Highlight employees and tell their stories or post them doing the latest TikTok challenge. This allows your growing following to see you as more than just a faceless business or branded product and develop a sense of trust.

Have the Right People for the Job

Social media can be a tricky environment to navigate, so it’s important that you have the right person or people for the job. While the sites are easy enough that anyone with a phone can make a post, doing it professionally takes a whole other level of skill. 

Looking to post a lot of content on Instagram? It might be wise to invest in someone with an eye for photography. Planning a series of YouTube or TikTok videos? Videography and editing skills are a massive plus.

Also be sure whomever you put in charge of your social media is engaging, passionate, and can handle pressure. They might have to field comments from customers, trolls, and bots, so be sure they know how to maintain professionalism while under fire.

As social media platforms become more influential, it’s important to keep up with the trends and not be left behind. If you use social media wisely, your small business can build its brand and even compete with the big names.

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