Business
Happens
Here.

Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.

Welcome

The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

The reception desk at The Enterprise Center in Salem, MA
A seminar held at The Enterprise Center in Salem, Massachusetts

Salem Small Business Technical Assistance Services Program For Salem Tourism Industry Businesses

This Small Business Technical Assistance Services (SBTAS) Program is being offered to help tourism industry small businesses located in Salem, MA that have been negatively impacted by COVID-19.

Learn More

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Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories
Address

121 Loring Ave Salem, MA 01970

Phone

978-542-7528

Fax

978-542-7061

For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

Wouldn’t it be great if you could get people talking about your business’s services or products in an organic way? Just think about the increase in sales, the boost to your brand awareness, and the employee morale jump that would be experienced! 

It’s not easy to get your customers talking about your business with thousands of companies vying for their attention and a piece of your spending money on a daily basis. There are, however, some ways to create buzz for your organization that can help grow your business or at least increase your audience. 

buzz

What Does It Mean to Create Buzz? 

The idiom “to create a buzz” or “to generate a buzz” means ​​to draw positive attention and interest in something or to create interest in a product or service. 

Simply put, to get people talking about your services or products you need to do a few things within your business, on social media, and with your clients to attain that objective. Here are a few ways to create a buzz whether you are launching a new product or trying to grow your business. 

Methods To Create Buzz 

Grabbing consumer attention and maintaining that attention can be challenging but here are a few traditional and not-so-traditional methods to try for your business. 

Prioritize Your Customers 

In today’s world of a shrinking workforce, it’s all too easy to overlook the attention customers get while in your storefront or while interacting with you online. These are a few things you can do to prioritize them. 

  • When financially possible, offer promo codes and generous rebates for loyal customers. 
  • If you make a business mistake, take responsibility and rectify the problem. 
  • Answer consumer issues online promptly. 
  • Listen to complaints and try to adjust your actions. 
  • Make sure you have customer-friendly team members in your front-facing positions. 

Encourage Testimonials

As you interact with your clients and consumers, encourage them to submit a testimonial through an online form or via Google Reviews. Many people check reviews before they buy or patronize a business so make sure there are some positive reviews for your organization. 

When possible use social graphics to publicize those reviews on your website and social media channels to get the word out there that customers have experienced positive things about your company. 

Talk It Up 

Whether the professionals in your organization attend virtual conferences or in-person networking events, make sure they are talking about your latest accomplishments or news products. The buzz may start with you but people in the industry or your most loyal customers will keep the conversation going strong if you give them something to discuss. 

Use Influencer Marketing

Americans love to watch videos on YouTube, TikTok, and Reels on Instagram and Facebook. Try giving out samples of products to influencers and have them honestly review them with their followers. People love to buy products their friends and family use. 

Share on Social Channels

There are millions of people who have a presence on social media channels. Go where they are! 

If your business does not post on any socials, now is the time to start. Grow your followers and keep them informed of what’s new in your business. Make your posts easily shareable so they can share or retweet and spread the buzz even further! 

 


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