Business
Happens
Here.

Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.

Welcome

The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

The reception desk at The Enterprise Center in Salem, MA
A seminar held at The Enterprise Center in Salem, Massachusetts

Salem Small Business Technical Assistance Services Program For Salem Tourism Industry Businesses

This Small Business Technical Assistance Services (SBTAS) Program is being offered to help tourism industry small businesses located in Salem, MA that have been negatively impacted by COVID-19.

Learn More

Upcoming Programs

Tue, Dec. 6, 2022 - 8:30am - 10:00am

Recruiting and Retention During Challenging Times We have a new generation entering the job market with very specific needs and gifts, challenging businesses (no matter how large or small) in recruiting and retention. Businesses need to be flexible and shift…


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Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories
Address

121 Loring Ave Salem, MA 01970

Phone

978-542-7528

Fax

978-542-7061

For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

The world seems to have a love-hate relationship with social media. Many of us use social media such as Facebook, Instagram, and Twitter to scroll, laugh, and connect with others. Sadly, some users find it highly addictive, overwhelming, and, at times anxiety-provoking. Despite this ambivalence of social media, one platform – Facebook is still an extremely popular place for businesses. 

Facebook boasts a whopping 1.7 billion users worldwide. Businesses would be missing out if they did not use the highly popular platform for marketing, promotion, brand awareness, connecting with customers, and using it to sell or introduce new products. 

Currently, three million businesses actively advertise on Facebook, with 41% of small businesses reporting using the platform to advertise. That’s three million companies from all over the world, with more than 70% from outside of the US. (Facebook

Let’s take a look at the methods that many of these businesses use to leverage the power of Facebook to promote their services and products. 

social media

Facebook Advertising 

With the impressive number of users on Facebook, it’s smart for small and medium-sized businesses to use traditional advertising to get their name, brand, and products/services out where their target audience can be found scrolling. 

Facebook does a great job of allowing businesses to target exactly the audience they are attempting to attract by demographics, location, interests, or through other profile information. Another benefit of using Facebook for these ads is the fact that Facebook’s ad service also lets you set the exact price you want to spend on your ads.  

Build Your Brand Through Posts 

Direct advertising is one way to go through Facebook, but building your brand and expanding your brand awareness on Facebook can be done through regular content posting through your business page. 

One thing to remember about posting or sharing with your followers on Facebook is that every post should not be a sales pitch trying to get people to buy your products. In fact, very few of your posts should be direct sale posts. Instead, provide other information such as industry news, insider information about new products, how-to videos, and other posts that provide value to your readers without asking them to buy something. 

Keep in mind that posts can help your readers get to know your company through testimonials, staff spotlights, and blog promotions written by people who work in your organization. 

business sharing and networking

Engage Your Customers 

One of the best things about Facebook is that your customers can interact with your posts through comments, likes, and messaging. You get direct feedback about your organization, the products you sell, and the services you provide all in an easy-to-use platform. 

Use Facebook to engage your readers/followers so that they look forward to coming back to your page. Your page is the perfect forum for customers to ask questions, bring up issues, and learn about your company. The more you engage, the more likely they are to use your services or buy your product in the future. 

Want more ideas on how to leverage your Facebook Business page? Take a look at our events and speakers who can help you use this platform in the best ways for your business. 

 


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