The world seems to have a love-hate relationship with social media. Many of us use social media such as Facebook, Instagram, and Twitter to scroll, laugh, and connect with others. Sadly, some users find it highly addictive, overwhelming, and, at times anxiety-provoking. Despite this ambivalence of social media, one platform – Facebook is still an extremely popular place for businesses.
Facebook boasts a whopping 1.7 billion users worldwide. Businesses would be missing out if they did not use the highly popular platform for marketing, promotion, brand awareness, connecting with customers, and using it to sell or introduce new products.
Currently, three million businesses actively advertise on Facebook, with 41% of small businesses reporting using the platform to advertise. That’s three million companies from all over the world, with more than 70% from outside of the US. (Facebook)
Let’s take a look at the methods that many of these businesses use to leverage the power of Facebook to promote their services and products.
With the impressive number of users on Facebook, it’s smart for small and medium-sized businesses to use traditional advertising to get their name, brand, and products/services out where their target audience can be found scrolling.
Facebook does a great job of allowing businesses to target exactly the audience they are attempting to attract by demographics, location, interests, or through other profile information. Another benefit of using Facebook for these ads is the fact that Facebook’s ad service also lets you set the exact price you want to spend on your ads.
Build Your Brand Through Posts
Direct advertising is one way to go through Facebook, but building your brand and expanding your brand awareness on Facebook can be done through regular content posting through your business page.
One thing to remember about posting or sharing with your followers on Facebook is that every post should not be a sales pitch trying to get people to buy your products. In fact, very few of your posts should be direct sale posts. Instead, provide other information such as industry news, insider information about new products, how-to videos, and other posts that provide value to your readers without asking them to buy something.
Keep in mind that posts can help your readers get to know your company through testimonials, staff spotlights, and blog promotions written by people who work in your organization.
Engage Your Customers
One of the best things about Facebook is that your customers can interact with your posts through comments, likes, and messaging. You get direct feedback about your organization, the products you sell, and the services you provide all in an easy-to-use platform.
Use Facebook to engage your readers/followers so that they look forward to coming back to your page. Your page is the perfect forum for customers to ask questions, bring up issues, and learn about your company. The more you engage, the more likely they are to use your services or buy your product in the future.
Want more ideas on how to leverage your Facebook Business page? Take a look at our events and speakers who can help you use this platform in the best ways for your business.