Business
Happens
Here.

Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.

Welcome

The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

Upcoming Programs

Thu, Oct. 24, 2024 - 8:30am - 10:00am

New to grant writing or need a refresher? In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in…


Tue, Oct. 29, 2024 - 8:30am - 10:00am

Contracts Basics for Small Business Owners is an attorney-led crash course for small business owners covering the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small…


Tue, Nov. 12, 2024 - 8:30am - 10:00am

Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect…


AD

AD

AD

Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories
Address

121 Loring Ave Salem, MA 01970

Phone

978-542-7528

Fax

978-542-7061

For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

In 2024, social media marketing is one of the leading tools to increase brand revenue. About 55% of shoppers like to shop directly from social media. However, as a business owner, how can you make it easy for consumers to go from just social media scrollers to shoppers? 

Sell Products or Services on Social Media Platforms 

Social media is the new place to discover new trends and interests. When businesses decide to advertise their products on a social media platform, potential customers can move directly from the discovery of a product to a purchase within the same breath. This creates a smooth shopping experience where the checkout process is streamlined. Examples of social networks that support commerce tools include Facebook Shop, Instagram Shopping, Pinterest Product Pins, and TikTok Shop. Follow 63% of business leaders and adopt social commerce features. 

Implement Conversational Commerce 

Have you ever tried talking to a business on Instagram, Facebook, or even Twitter, and it feels like you could be chatting with a real person? Conversational commerce combines the idea of messaging and shopping, where customers use chat or voice assistance to make purchases. This kind of commerce can be seen through messages about promotional codes or discounts in Facebook Messenger or Instagram DM and customer service through chatbots. Pay attention to the language you use, as it’s important that customers can understand what you’re saying about your product and service and feel supported during their shopping journey. 

Determine Highest Converting Social Content and Build Upon It

Depending on your business, what kind of social content has the best customer engagement? Posts with static images? 15-second videos? 60-second videos? Text-based posts? All of the above? Focus specifically on content owned by your business that explains your products or services, promotions, and links to your website. When you’re implementing links to your website, make sure that you are also including UTM parameters that help identify where traffic is coming from. 

Go Beyond the Traditional Metrics

Once you’ve implemented new social strategies, it’s important to measure and analyze their impact and how they translate to sales and revenue. 

Throughout a shopper’s experience, track awareness metrics through the following KPIs: 

  • Impressions (amount of times content is displayed), 
  • Social engagement rate (how much your audience interacts with your social content)
  • Followers and community growth (number of social followers and advocates) 

It is also essential to track consideration metrics through the following KPIs:

  • Visits (web users who visit your website)
  • Site traffic (the sum of all traffic to your website), 
  • Lead generation (earning the interest of potential customers to increase future sales)
  • Time on site (amount of time site visitors spend on your web pages per session)

Once you have gone through and analyzed these metrics, the next step is to look at purchasing through the following KPIs: 

  • Revenue (income from sales)
  • Transactions (number of sales made)
  • Conversion rate (the ratio of site visits to conversions), 
  • Average order value (the average amount of each transaction from purchases made on your site) 

While social media is essential, it’s fundamental to your business to find strategies that will convert traffic into revenue.


Sign up for our Newsletter!