Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.


The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

The reception desk at The Enterprise Center in Salem, MA
A seminar held at The Enterprise Center in Salem, Massachusetts

Upcoming Programs

Amy Pocsik, WBL Co-Founder and networking pro can't wait to share her top strategies, tips and tools for building a powerful network. In this high-vibe workshop, you'll learn how to: connect with others to open doors and generate opportunities for…

Alliance Policymakers Series Speaker - Thursday, June 8th from 8:00am-9:00am Hawthorne Hotel - Secretary Rebecca Tepper - Executive Office of Energy & Environmental Affairs. Meeting Schedule 7:30 Doors open with a light breakfast available and networking. 8:00 – 9:00: Secretary…

Are you ready to take your digital marketing and marketing strategies to the next level? Join us for a workshop on Intro to AI in your Marketing! Learn to use Artificial Intelligence to improve every stage of your marketing strategy,…




Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories

121 Loring Ave Salem, MA 01970





For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

A business is nothing without customers. This is true from startups to Fortune 500 companies. However, as a small business looking to grow, having a loyal customer base is vital. When building a brand, it’s not always enough to have a great product – you need to have great customer service, too.

Customer service is one of those things that can make or break a company. Stories of both good and bad customer service experiences frequently go viral. When asked, 32% of customers said they would stop doing business with a brand after only one bad experience. This is why you need to take steps to keep your customers happy.

Build a Rapport with Your Customers

When you have a small customer base, it’s important to make them feel like you know them on a personal level. You don’t have to know the life story of everyone who walks through your door, but in the wake of giant, faceless corporations, a personal touch can build great customer relationships. 

When someone comes into your shop, build a rapport with them. Chat with them about their interests, even if they aren’t directly connected to your product. A personal, friendly conversation could put your customer in the right mood to make a purchase.

Support Customers on Multiple Platforms

You might think it’s easier to only have customers contact you with questions or problems though one platform. It’s streamlined and easy, right? Unfortunately, this strategy is not particularly accessible or user friendly. 

Every platform has its drawbacks. If you’re only offering support over the phone, that’s not very accessible for customers with hearing issues. Email is good but spam filters might prevent them from getting the answers they’re looking for. There’s social media, but not everyone has an account on Instagram or Facebook. Having multiple channels to contact you through gives customers options to reach out in a way that works for them. They’ll feel like you want to hear from them.

Be Responsive and Empathetic

On this note, be responsive. Have a team dedicated to answering customer questions on their various platforms. The sooner these questions are answered, the happier each customer will be. This is especially important for customers who have a negative experience, as quickly de-escalating is critical.

This is where empathy comes in. It’s impossible to make every customer experience positive, but being empathetic when a customer complains could very well turn their opinion around. Put yourself in their shoes and tell them you understand where they’re coming from. Even if the problem can’t be completely resolved to everyone’s satisfaction, an empathetic customer service response will generally improve the customer’s opinion of your company.

Listen to Customer Feedback

Customer feedback can be an amazing resource that will keep your company heading in the right direction. Surveys and reviews are a goldmine in terms of finding out what your employees are doing well or need improvement on, why a particular product is popular, and more. 

Offer incentives for people to send feedback. This could be entering people into a gift card raffle, discount codes, or points they can use towards future purchases. Giving customers incentives to share their thoughts will get you way more feedback.

Keep Your Website Informative

Your website should be the customer’s first stop for information, whether on your company or product. You should anticipate what questions a customer might have and answer them before they’re asked. An FAQ section on your website does a great job with this. 

This is also where records of customer feedback can be great, as you’ll be able to review what are common questions customers might have. If you can answer them before they even ask, they’ll feel more confident purchasing from you.

Good customer service is what keeps people coming back to your business. When they feel they can talk to someone who is informative, responsive, and friendly, there’s a better chance to build brand loyalty. 

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