Wouldn’t it be great if you could get people talking about your business’s services or products in an organic way? Just think about the increase in sales, the boost to your brand awareness, and the employee morale jump that would be experienced!
It’s not easy to get your customers talking about your business with thousands of companies vying for their attention and a piece of your spending money on a daily basis. There are, however, some ways to create buzz for your organization that can help grow your business or at least increase your audience.
What Does It Mean to Create Buzz?
The idiom “to create a buzz” or “to generate a buzz” means to draw positive attention and interest in something or to create interest in a product or service.
Simply put, to get people talking about your services or products you need to do a few things within your business, on social media, and with your clients to attain that objective. Here are a few ways to create a buzz whether you are launching a new product or trying to grow your business.
Methods To Create Buzz
Grabbing consumer attention and maintaining that attention can be challenging but here are a few traditional and not-so-traditional methods to try for your business.
Prioritize Your Customers
In today’s world of a shrinking workforce, it’s all too easy to overlook the attention customers get while in your storefront or while interacting with you online. These are a few things you can do to prioritize them.
- When financially possible, offer promo codes and generous rebates for loyal customers.
- If you make a business mistake, take responsibility and rectify the problem.
- Answer consumer issues online promptly.
- Listen to complaints and try to adjust your actions.
- Make sure you have customer-friendly team members in your front-facing positions.
As you interact with your clients and consumers, encourage them to submit a testimonial through an online form or via Google Reviews. Many people check reviews before they buy or patronize a business so make sure there are some positive reviews for your organization.
When possible use social graphics to publicize those reviews on your website and social media channels to get the word out there that customers have experienced positive things about your company.
Talk It Up
Whether the professionals in your organization attend virtual conferences or in-person networking events, make sure they are talking about your latest accomplishments or news products. The buzz may start with you but people in the industry or your most loyal customers will keep the conversation going strong if you give them something to discuss.
Use Influencer Marketing
Americans love to watch videos on YouTube, TikTok, and Reels on Instagram and Facebook. Try giving out samples of products to influencers and have them honestly review them with their followers. People love to buy products their friends and family use.
Share on Social Channels
There are millions of people who have a presence on social media channels. Go where they are!
If your business does not post on any socials, now is the time to start. Grow your followers and keep them informed of what’s new in your business. Make your posts easily shareable so they can share or retweet and spread the buzz even further!