As a business owner, it’s important that both customers and your employees are happy with your company. In 2024, company culture will be essential to business development and success now more than ever.
Why is Company Culture Important?
In all kinds of businesses, employees hope to feel a positive connection with their colleagues and the company overall. 94% of executives and 88% of employees believe that company culture is vital to business success. When a business has a positive company culture, they reap the following benefits:
- Gain new employees
- Retain long-standing employees
- Increase employee engagement
Company Culture Tip #1: Mindfulness in the Workplace
In 2024, the concept of mental health is more prevalent than ever. With mindfulness, business leaders should understand one’s feelings and thoughts without being judgemental. This will help reduce stress in the workplace, and employees will be more productive. Implement programs where employees can practice meditation to focus more on physical sensations and emotions in the present moment.
Company Culture Tip #2: Development is Key
With younger generations entering the workforce, it’s important that they continue learning so they can evolve to the next step of their career. By providing developmental programs like formal education courses, workshops and seminars, performance reviews, promotions, and networking opportunities, your employees strengthen their skills which will help their performance and keep them engaged in your company’s mission.
Company Culture Tip #3: Creating Flexible Schedules
Companies are noticing how implementing a work-life balance will help employees in a positive way. 80% of employees would rather have flexible work options if there were no consequences. When a business has a hectic schedule, employees can feel overwhelmed, leading to unproductivity and burnout. Companies should implement benefits like time off and create a schedule that allows for flexibility.
Company Culture Tip #4: Emphasis on Employee Experience
Business owners should dedicate their time to finding ways to make sure employees feel supported. There are many ways to create a positive employee experience:
- Focus on inclusive leadership
- Prioritize employee wellbeing
- Support any hybrid/remote workers
- Use surveys to have regular check-ins
- Improve onboarding experience
- Celebrate and recognize employee successes
Company Culture Tip #5: Fostering an Inclusive Environment
In all kinds of workplaces, diversity should be accepted and celebrated. With inclusivity, employees feel valued and have equal opportunities. When you’re an inclusive business, you also gain new perspectives and ideas that can drive new projects. Business leaders should work towards an inclusive environment by seeking diverse candidates and creating policies that will support a diverse workforce.
If you’re interested in learning more about how to improve your company’s culture, check out our upcoming workshops.
