Latest Posts

Hiring Internally vs. Externally

No matter the size of your business, when your company has a job opening, it needs to be filled. Naturally, you want the most qualified candidate, but you need to ask yourself – do I look outside the company, or is the perfect candidate already in my employ? In case you didn’t know, internal hiring is when a company transfers...



Customer Service Tips for Small Businesses

A business is nothing without customers. This is true from startups to Fortune 500 companies. However, as a small business looking to grow, having a loyal customer base is vital. When building a brand, it’s not always enough to have a great product – you need to have great customer service, too. Customer service is one of those things that...



AI Myths for Small Businesses Debunked

Artificial Intelligence (AI) has been all over the news. Some people have been raving about it while others have spoken out against it. There has especially been chatter about what AI means for small businesses. With so many different voices talking about it at once, it’s easy for misinformation to run wild. On May 9th, from 8:30am – 10am, we’ll...



Tips for Making a Good Impression on Clients

One of your most vital responsibilities you have as a business owner is being the face of your business. This often means meeting potential clients in-person and making a good impression. During your first meeting, you want to win them over and make them feel like they’re making the right choice using your services. Here are a few simple tips...



Crucial Enterprise Center Resources for Small Business Owners

Are you the owner of a small business looking to grow? Do you have an idea for a new business but don’t know how to get started? We at the Enterprise Center have resources that can help budding entrepreneurs like you hit the ground running. Located at Salem State University, we advocate for the North Shore small business community. We...



How Do I Promote My Business on Social Media?

Social media isn’t just for scrolling through on your phone when you’re bored; it’s a vital resource from small businesses. After all, it’s an effective way to get your name out there and raise brand awareness, considering how nearly 4.8 billion people use social media. But it’s not as easy as just taking a picture and adding some hashtags.  Here...



Workshop Spotlight: How Can I Grow My Business?

You’re a small business owner. Maybe you’ve just started out or perhaps you’ve been around for a few years already and feel your business is ready for the next step. Either way, you’re faced with the same daunting question; how do I grow my business? It’s a crucial answer for a successful entrepreneur but not always an easy one to...



Benefits of Apprenticeships For Businesses

One of the unfortunate double-edged swords of gaining an education in a particular skill is that employers are looking to hire people with experience. But how does a newly educated craftsperson gain experience without a job? This cycle could be endless, leaving workers wondering how to gain the experience needed to find a valuable position in the industry and business...



Benefits of Apprenticeships For Job Seekers

One of the unfortunate double-edged swords of gaining an education in a particular skill is that employers are looking to hire people with experience. But how does a newly educated craftsperson gain experience without a job? This cycle could be endless, leaving workers wondering how to gain the experience needed to find a valuable position in the industry and business...



Avoid These Common Resume Mistakes 

There is no doubt that the pandemic caused significant disruptions in America’s labor force in what many call The Great Resignation. In fact, over the course of 2021 more than 47 million people quit their jobs in search of something better, whether it was a new career that would bring fulfillment or possibly a better work-life balance. Many of those...