Was boosting your digital marketing strategy part of your business resolution list for 2020? If so, you may want to get started working on your new digital marketing ideas to drive more traffic to your website or increase your online brand awareness. Don’t quite know where to start? It can be a struggle since digital marketing strategies seem to be...
A company’s website is generally the hub of any marketing strategy. It’s where you direct traffic, inform visitors of your products and services, and where deals or discounts are offered. Does your website have a clear message, clear branding, and easy-to-follow navigation? If not, you may lose customers within seconds of landing on your page. Did you know that within...
When you walk into your office, what’s the general feeling? Is it a warm, welcoming environment? Is it a place where team members feel supported or encouraged to take risks? Or is there a sense of drudgery and doom? Obviously, business leaders hope to encourage the former, more positive work environment, but how to achieve that can be a struggle. ...
Are you a young company hoping to grow your business? Or, are you a well-established company hoping to expand your customer base and delve into new areas? Either way, you are probably looking for strategies to help your business grow. Here are a few ideas from other business leaders that can help you achieve this goal in 2020. Take Inventory ...
Unless you are naturally comfortable in front of a crowd, speaking at length about your industry, product, or services may be a daunting challenge. Keeping it all together, knowing your audience, and nailing the slides can seem a bit overwhelming. That’s why we’re here to help. Here are just a few ideas on how to make your slides professional looking,...
Some say that great leaders are born while others believe that they are made. No matter what the case may be, whether nature or nurture, it is true that most leaders have a common set of traits that determine their level of success. Let’s take a look at the characteristics and mindset that it takes to be a leader in...
Being a leader comes with a huge set of responsibilities. The fast-paced world we live in means quick decisions, handling weighty issues, and recovering from failure quickly. Unfortunately, leaders are constantly on display, so the missteps, errors, or mistakes made in this environment seem to be on display for all to see. Most great leaders will take the opportunity to...
With the dawn of a new year and decade comes the yearning for something new and exciting. For some that might mean traveling the globe, while for others it may mean starting the hunt for a new job or even a new career altogether. If the latter describes your situation, you will want to take a look at your resume...
In continuing our two-part series on performance evaluations, we take a different point-of-view today. Last week we examined the perspective of how an employee should prepare. Now we are taking a closer look at what managers and business leadership should do to make these evaluations productive, effective, and if possible, a positive experience. Let’s start by saying that performance appraisals...
As a hard-working employee, there are almost no events at work more nerve wracking than the annual performance evaluation. How can you prepare for this evaluation both professionally and emotionally? There are a few things you can do in the days and weeks leading up to your performance evaluation that may help calm your nerves and help your professional outlook....
