Whether you are a veteran business owner or a newbie in a start up business, you may question the real need behind creating an employee handbook, especially given the hustle and bustle of everyday life in the office. An employee handbook, however, is an important way to curate a harmonious workplace and create an invaluable resource. Employee handbooks are both...
Like it or not, virtual meetings are here to stay. If the pandemic has taught us anything, it’s how to connect from different locations. Virtual meetings, like in-person meetings, are meant to accomplish specific tasks such as kickstarting projects, update ongoing projects, and keep everyone in the loop. Many employees like the ease of virtual meetings while others find them...
How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off. All companies need to know where to spend their money,...
Just out of college? Changing jobs? Switching careers? The reasons are plentiful for starting the job hunt process and interview scene. Preparing for what you may encounter at an interview can mean the difference between landing the job of your dreams or being passed over. Interview prep usually takes the form of knowing what you should do before, during and...
A recognizable and unique brand is one of the biggest assets to any company, big or small. The reason for this is clear; the more recognizable your brand, the more consumers will buy your products. How then can you continue to build your brand and help consumers recognize your services and products through your brand awareness? What is a Brand? ...
How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off. All companies need to know where to spend their money,...
Is your small business looking to expand their social media presence online? If you first dipped into the social media pool with a Facebook business page, now may be a good time to add Instagram to the mix. Not sure how? Continue reading for how to set up an Instagram account and how to use it correctly to promote your...
Event planning can be stressful. There may seem like a million little tasks that need to fall into place at just the right moment in order to pull off your special event. Even seasoned professionals can feel the anxiety rise as they inch closer to the date of the event. If you are new to the event planning world or...
Was boosting your digital marketing strategy part of your business resolution list for 2020? If so, you may want to get started working on your new digital marketing ideas to drive more traffic to your website or increase your online brand awareness. Don’t quite know where to start? It can be a struggle since digital marketing strategies seem to be...
A company’s website is generally the hub of any marketing strategy. It’s where you direct traffic, inform visitors of your products and services, and where deals or discounts are offered. Does your website have a clear message, clear branding, and easy-to-follow navigation? If not, you may lose customers within seconds of landing on your page. Did you know that within...
