Latest Posts

Preparing for Performance Evaluations: An Employer Perspective 

In continuing our two-part series on performance evaluations, we take a different point-of-view today. Last week we examined the perspective of how an employee should prepare. Now we are taking a closer look at what managers and business leadership should do to make these evaluations productive, effective, and if possible, a positive experience.  Let’s start by saying that performance appraisals...



Preparing for Performance Evaluations: An Employee Perspective  

As a hard-working employee, there are almost no events at work more nerve wracking than the annual performance evaluation. How can you prepare for this evaluation both professionally and emotionally? There are a few things you can do in the days and weeks leading up to your performance evaluation that may help calm your nerves and help your professional outlook....



A Closer Look at This Year’s Marketing Trends 

Hard to believe that it is almost 2020. Another decade is in the books and the world seems to be moving faster and faster every year. The trends in business seem to evolve at an alarming rate the older we get. This is true for trends in the field of marketing as well.  As we look back over the past...



Common Sales Mistakes 

The American economy is strong and buyers have more options than ever before. These two factors mean that knowing how to successfully market your business is more important than ever. In order to successfully sell your band’s products or services, it is a good idea to know what works and what doesn’t. Today we are looking at the top sales...



Finding a Work-Life Balance

It would be fantastic if there was some magic pill or even an app that could make life more balanced. For instance, it would be freeing not to feel a constant pull in two different directions; from home and at the office. Often people trying to gain some sense of balance feel like they are not doing either well. If...



Creating Real Customer Loyalty

Did you know that repeat customers or clients spend up to 67% more than new customers? Did you also know that it is up to ten times more expensive to try to attract new customers than it is to keep the ones already doing business with you? Creating customer loyalty, therefore, should be a top priority for businesses both large...



Common Qualities of Entrepreneurs 

Ever wonder if you have what it takes to be your own boss and start your own business? If you have the entrepreneurial spirit and want to explore business ownership, here are some of the common qualities that most entrepreneurs exhibit.  If you are looking to become the next Jeff Bezos, Mark Zuckerberg, or Bill Gates, then you probably have...



Building a Dream Team of Employees 

Look around your office. You probably have some well chosen employees. Some have personalities that work well with clients, others may have the expertise that helps your company innovate and move forward. Have you nurtured this group into being your dream team?  Molding your group of employees into a dream team is not only a smart idea to grow your...



Networking For Your Small Business 

Being a small business owner can mean long hours and taking on many different roles, especially when starting out. For many small business leaders juggling it all, the thought of networking on top of all the others things to do is too much. Networking is, however, a great way to generate leads, stay up-to-date on trends in the industry, and...



LinkedIn to Grow Your Business

Running your own business can be challenging. There are so many components to consider from staffing, to marketing, and all the minutiae in between. It can get overwhelming. That’s why we love LinkedIn for small business owners. Not only is it a great place to network with other like-minded professionals but it is a forum that can help your business...