Laura Swanson

Executive Director

Ms. Swanson is the Executive Director of the Enterprise Center at Salem State University. The Enterprise Center is a hub for regional business growth and an accessible community for entrepreneurs and business owners seeking professional growth and business development on the North Shore. As Executive Director, Ms. Swanson is responsible for over 90+ business programs offered by the Enterprise Center and the North Shore Alliance for Economic Development each year, as well as the management of the Center’s 53,000 sq. ft. building that houses approximately 40 tenants. She works closely with Salem State University through their Professional Education Talent Development Programs, its entrepreneurship programs for students and serves on the President’s Leadership Cabinet and the Bertolon School of Business Advisory Board. Ms. Swanson manages the work of the North Shore Alliance for Economic Development and is a member of the Workforce Skills Cabinet Northeast Regional Planning team. She has been with the Enterprise Center since 2008 and previously served as its Chief Operating Officer.

Before coming to the Enterprise Center Ms. Swanson worked with medical orthopedic practices for 20+ years and had her own business, where she provided consulting and project management services for physician owned practices. Ms. Swanson graduated magna cum laude from Salem State University with a degree in history, in 1997, and is a member of the Phi Alpha Theta History Honor Society.

Laura has played a very active role in the Salem community for many years. She was a member of the Salem City Council, serving as a Councilor-at-Large, as well as a Commissioner for the Salem Parks and Recreation Commission. She has served as a member of the Board of Directors for a variety of community organizations, including Salem Access Television, the Salem Harbor CDC, North Shore Medical Community Affairs and many others.

Laura lives in Salem with her husband and their two young daughters.

Noreen Hazelton

Assistant Director

Ms. Hazelton is the Assistant Director of the Enterprise Center at Salem State University. As Assistant Director Ms. Hazelton is responsible for working in close collaboration with Executive Director to set the strategic direction for the Center. She also oversees and manages the Center’s budget, staff, Professional Education Program, communications, and marketing. She joined the Enterprise Center in August 2016 and reports to the Executive Director.

Before coming to the Enterprise Center Ms. Hazelton worked in State and Federal Government for over 30 years and held key positions in the areas of professional development and training, economic development, program management and evaluation, contract management, audits, investigations, and public/business relations. Ms. Hazelton received her B.S.W from Salem State College, M.S.P.A. from the University of Massachusetts, and M.Ed. from Salem State University. She also earned certificates in Management and Government Auditing.

Noreen has volunteered for various charitable organizations, especially those involving the development of children. She lives in Peabody.

Terry Brancato

Administrative Coordinator

Ms. Brancato is the Administrative Coordinator of the Enterprise Center. She performs a wide range of executive administrative, database management and operational duties and is a welcoming presence and information source for tenants and visitors. Prior to joining the Enterprise Center Staff, Ms. Brancato enjoyed a 25-year career in the financial and insurance industry holding significant positions of responsibility in the areas of contracts, compliance, marketing, licensing, human resources and office administration. Terry has completed courses at North Shore Community College in Business Management and Human Professional Relationships.

Terry resides in Peabody. She enjoys quality time with her family & friends. Since she is an animal supporter, she has two cats and a dog.

Kim Crowley

Finance Manager

Bill Ronan

Facilities Manager and IT Support

Bill plays an indispensable role, overseeing all facility and operations related issues and making certain that everything in the Enterprise Center runs smoothly and seamlessly. As testimony to Bill’s skills and flexibility, he also is in charge of all AV & IT Support of Enterprise Center workshops.

Elsabel Rincon

Grant & Program Manager

Elsabel provides Technical Assistance support to the Merrimack Valley Latino Business Resilience Program. This program will support Latino-owned small businesses to develop and implement resiliency strategies to navigate the ongoing uncertainties of COVID-19 and create the foundation for success in the recovery.  Elsabel will work with the Enterprise Center’s team to support ongoing programs and new initiatives.

Elsabel is currently a PhD student in Global Studies at UMass Lowell and holds a Master of Education, BS in Human Services, and Master Certificate in Nonprofit Leadership and Management.  Elsabel has over 15 years in the Nonprofit sector working with social justice nonprofit organizations and community groups on issues including anti-violence initiatives, racial justice, immigrant rights, poverty relief, LGBTQ equity, and community organizing.  In 2013, Elsabel received the Kipp Tiernan Social Justice Fellowship through which she founded The Welcome Immigrant Network to support the integration of newcomers to the North Shore. Elsabel is a board member of Voices Against Injustice, Project Out, and the Latino Leadership Coalition of Salem.

Elsabel was born in the Dominican Republic, grew up in Salem and currently lives in Peabody with her husband, two young children and dog.