Three Women Changing the Business Landscape 

If you haven’t noticed, the business world is rapidly changing and women are leading the way. In the last decade, more women than ever are changing the manner in which the business looks and operates. Here are three extraordinary women shaking things up to make the world a more equitable and diverse place.

Bozoma Saint John 

Bozoma Saint John was one CBO of Uber, the Global CMO of Netflix, CMO of Endeavor, Head of Marketing at Apple Music and iTunes, among many other esteemed positions in the business and marketing world. In 2021 Forbes Magazine called her the world’s most influential CMO, and her work has been highly regarded and acclaimed throughout her illustrious career. 

Reshma Saujani 

Reshma Saujani is a lawyer, politician and non-profit executive. She is the founder of Girls Who Code, an organization that seeks to increase the amount of women in the computer science field by leading after-school programs, a summer immersion and a series of clubs for both high school and college-level students. 

The group has also published a series of books aimed at inspiring young women to get involved with technology and computer science-related fields. In 2012 when Saujani founded the organization, only about 18% of computer science college graduates were women. By the spring of 2021, Girls Who Code was responsible for leading more than 80,000 women into the workforce and has reached upwards of 300,000 girls worldwide. 

Today, Girls Who Code seeks to close the gender gap in the technology space by 2030 and has led over 580,000 women, girls and nonbinary individuals to code and get involved in computer science. 

Whitney Wolfe Herd

Meeting new people is really hard, especially in a world increasingly dominated by technology. Dating has only gotten more confusing and complicated, but Whitney Wolfe Herd had an idea of how to make it easier. In 2014 after being pushed out of another company she helped co-found called Tinder, she started Bumble. In 2021 she became the youngest woman to take a company public when Bumble’s IPO made its debut on Wall Street. Bumble at its core was designed to shake up the dating scene but centering women’s empowerment. The idea is women would have to initiate conversations. 

Learn more about the trailblazing women who have made a name for themselves in business by checking out their LinkedIn profiles or reading about inspiring women making a name for themselves online. To further your knowledge of business take a look at the Enterprise Center’s calendar of events and workshops that will help expand your business acumen.

Categorised in: Business Strategy, female entrepreneurs