Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

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5 Tips When Starting an Online Business

February 7, 2024 9:00 am Published by Leave your thoughts

Starting an online business is exciting. You’re finally ready to venture onto the internet to share all of your ideas with the world. However, there are things to watch out for to make sure you’re getting the most out of your online business while being safe. Here are five tips when starting an online business. Conduct Market Research Market research...


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How to Staff Your Business

February 2, 2024 9:00 am Published by Leave your thoughts

One of the most important parts of a successful business is staffing. It’s a detailed process that involves recruiting, training, and managing employees. For your business to get on the right foot, there are many steps.  Do I Need to Staff My Business? For small business owners, staffing a business presents some challenges. The first question to ask yourself is...


Supporting Minority-owned businesses

Benefits of Supporting Minority-Owned Businesses 

January 10, 2024 12:43 pm Published by Leave your thoughts

Supporting and assisting businesses of the North Shore and beyond is a critical goal for the Enterprise Center. Part of our mission is to welcome entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new. One area that we would like to highlight this month is our growing minority and diversity-owned businesses...


New Year's Resolutions for Business

New Year’s Resolutions – Business Edition 

January 2, 2024 12:37 pm Published by Leave your thoughts

The new year is upon us and what better time is there to set a few goals or resolutions for your business? From aiming to be more organized, proactive, and focused on long-term goals to vowing to get better at technology, refine your brand or provide more employee incentives, now is the time to have a fresh start.  Many individuals...


remote work

Is Work From Home Right for Your Business in 2024? 

December 18, 2023 4:40 pm Published by Leave your thoughts

Working from home can be either good news or bad news depending upon who you are, and since the end of the COVID-19 pandemic, companies still aren’t sure what to do about whether or not a return to the office is the right choice for their company and employees. According to a report from the U.S. Bureau of Labor Statistics,...


female entrepreneur

Three Women Changing the Business Landscape 

December 8, 2023 4:23 pm Published by Leave your thoughts

If you haven’t noticed, the business world is rapidly changing and women are leading the way. In the last decade, more women than ever are changing the manner in which the business looks and operates. Here are three extraordinary women shaking things up to make the world a more equitable and diverse place. Bozoma Saint John  Bozoma Saint John was...


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Tips and Resources for Building a Business as a Female Entrepreneur

November 20, 2023 8:30 am Published by Leave your thoughts

As a female entrepreneur, navigating the world of business can be both exciting and challenging. However, with the right strategies and resources, you can overcome obstacles and thrive in the entrepreneurial world.  Start Networking Early Networking is a crucial aspect of entrepreneurship. Start building your network early by attending industry events, conferences, and joining business-related groups. Online platforms like LinkedIn...


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10 Key Business Terms Every Entrepreneur Should Know

November 10, 2023 8:30 am Published by Leave your thoughts

Starting and running a successful business requires more than just a great idea and determination. Entrepreneurs must navigate a complex world of finance, marketing, strategy, and operations.  To thrive in this environment, it’s essential to understand key business terms and concepts. Whether you’re a seasoned businessperson or just starting out, these 10 essential business terms will equip you with the...


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Top 5 Ways to Determine Target Market for Your Business

October 20, 2023 9:00 am Published by Leave your thoughts

One of the fundamental aspects to a successful business is understanding your target market. Your target market is a specific group of people or businesses that are most likely to buy your products or services.  By identifying and focusing on this group, you can tailor your marketing efforts, products, and services to meet their needs and increase your chances of...


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Why is a SWOT Analysis an Important Business Practice?

October 10, 2023 8:32 am Published by Leave your thoughts

In the field of business, whether you’re an entrepreneur, manager, or marketing specialist, you must analyze your processes in order to further your success. A SWOT analysis is the perfect way to do that. It allows you to break down current practices into four different categories and learn from your setbacks as well as achievements. What is a SWOT Analysis?...