Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

Benefits of Apprenticeships for Job Seekers

Benefits of Apprenticeships For Job Seekers

February 1, 2023 12:25 pm Published by Leave your thoughts

One of the unfortunate double-edged swords of gaining an education in a particular skill is that employers are looking to hire people with experience. But how does a newly educated craftsperson gain experience without a job? This cycle could be endless, leaving workers wondering how to gain the experience needed to find a valuable position in the industry and business...


Resume Mistakes

Avoid These Common Resume Mistakes 

January 11, 2023 7:32 am Published by Leave your thoughts

There is no doubt that the pandemic caused significant disruptions in America’s labor force in what many call The Great Resignation. In fact, over the course of 2021 more than 47 million people quit their jobs in search of something better, whether it was a new career that would bring fulfillment or possibly a better work-life balance. Many of those...


New Year's Business Resolutions

New Year’s Business Resolutions 

January 4, 2023 7:26 am Published by Leave your thoughts

Every year, right around New Year’s, millions of Americans create resolutions for themselves to live a better life in the next year. In fact, 74% of Americans make resolutions aimed at making changes to their personal, business, and financial lives.  Business leaders and managers should also use the change in the calendar and the start of a new year to...


How to Create Buzz for Your Business

How To Create Buzz For Your Business

December 8, 2022 10:08 am Published by Leave your thoughts

Wouldn’t it be great if you could get people talking about your business’s services or products in an organic way? Just think about the increase in sales, the boost to your brand awareness, and the employee morale jump that would be experienced!  It’s not easy to get your customers talking about your business with thousands of companies vying for their...


Leveraging Facebook for Your Business

Leveraging Facebook for Your Business 

December 1, 2022 10:06 am Published by Leave your thoughts

The world seems to have a love-hate relationship with social media. Many of us use social media such as Facebook, Instagram, and Twitter to scroll, laugh, and connect with others. Sadly, some users find it highly addictive, overwhelming, and, at times anxiety-provoking. Despite this ambivalence of social media, one platform – Facebook is still an extremely popular place for businesses. ...


content

Tips For Creating Content for Your Website 

November 9, 2022 8:11 am Published by Leave your thoughts

Bill Gates once stated that “content is king” in terms of information on websites and ​the future of the Internet as a marketplace for content. He said this nearly a quarter of a century ago, and it still holds true today.  Content is still a key component of running a successful business and maintaining a presence on the internet. But...


Benefit of Training On the Job

Benefits of On-the-Job Training 

November 2, 2022 8:06 am Published by Leave your thoughts

Have you ever heard the old saying that “to get a good job, you need experience, but to gain experience, you need a job?” This double-edged sword is a problem for many young professionals just graduating from college who are hoping to land their dream job in the field of their choice.  How do you get experience without a job?...


Employee Turnover

Halt the Revolving Door of Employee Turnover 

October 12, 2022 12:02 pm Published by Leave your thoughts

How often do employees leave or give notice at your business? Do they last a year, or two maybe? Do they job hunt constantly, looking for something better with a shorter commute and more pay? How high is employee turnover at your company?  If your answer is yes, you may be experiencing the repercussions of the pandemic in a term...


Small Business Saturday

The Importance of Small Business Saturday 

October 5, 2022 12:58 pm Published by Leave your thoughts

The Saturday immediately following Thanksgiving Day and the shopping frenzy of Black Friday has become known as Small Business Saturday. It is immediately followed by Online Monday as a signal announcing the start of the holiday shopping season.  Small Business Saturday has been in existence since 2010 when American Express used the moniker to encourage consumers to get out and...


Enterprise Office & Workspaces

Enterprise Center’s Office Spaces & Meeting Rooms 

September 14, 2022 12:06 pm Published by Leave your thoughts

The business world and workspaces, in general, are evolving right before our eyes. What has traditionally been considered a workspace is currently in a state of flux in response to the pandemic. Remote work and hybrid options are causing some organizations to discover that they need less space or flexibility in regard to meetings, workstations, or conferences.  The Enterprise Center...