Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
Including relevant and valuable content on your website can only help your small business online and offline. Case studies are one form of content that can significantly improve business awareness and increase leads. Here are ways to write an effective case study and its three benefits. What are Case Studies? Case studies are in-depth analyses of how a client overcame...
Rebranding is the process of a company rethinking a marketing strategy with a new name, logo, and design in the hopes of creating a new and differentiated identity for customers. Rebrands for businesses can range from brand mergers (joining with another organization), brand refreshes (change in values and brand design), and a complete rebrand (no resemblance to the previous brand). ...
Small business certifications can help businesses grow and gain an edge over their competitors. Here is a list of four small business certifications that can help your small business for the better. What are Small Business Certifications? Small business certifications are recognitions that highlight how a business meets criteria or qualifications. They are often required for eligibility in specific programs,...
In 2024, the Enterprise Center gave our list of four resolutions for small businesses to practice in the new year. Now for 2025, we offer a new list of resolutions, offering your business a clean slate where you review what worked in the previous year and what didn’t. Here are five goals to get you started for the new year. ...
As a small business owner, implementing blog content onto your website has beneficial rewards. If you continuously post quality content on your site, readers will see you as an authoritative figure and a leader in your industry. How Does Blog Content Elevate Your Website? More content, such as blogs on your site will increase your visibility; more pages on your...
As we close out 2024 and head into 2025, you must take a look back at your business. While things tend to slow down at the end of the year, now is the perfect time to reflect on your business and the steps you will take in the future. Here are four reasons why December is the best time of...
In the Small Business AI Adoption Survey, about 83% of small business owners said they had planned to invest in some form of Artificial Intelligence in 2024. The use of AI can promise many benefits for small businesses including increased efficiency, cost, savings, and so much more. AI Helps with Cost & Time Efficiency As a small business owner, it’s...
Are you planning to market your business but aren’t looking to overspend on outreach? As an owner, you can find many opportunities to market your business at little or no cost to you. Develop an Email Marketing Plan Email marketing can be a great way to get new visitors to engage with your business and maintain relationships with your existing...
As a business owner, it’s important that both customers and your employees are happy with your company. In 2024, company culture will be essential to business development and success now more than ever. Why is Company Culture Important? In all kinds of businesses, employees hope to feel a positive connection with their colleagues and the company overall. 94% of executives...
In 2024, social media marketing is one of the leading tools to increase brand revenue. About 55% of shoppers like to shop directly from social media. However, as a business owner, how can you make it easy for consumers to go from just social media scrollers to shoppers? Sell Products or Services on Social Media Platforms Social media is the...
