Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

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Top 5 Reasons Why Your Business Needs an Employee Handbook 

October 13, 2021 8:08 am Published by Leave your thoughts

Whether you are a veteran business owner or a newbie in a start up business, you may question the real need behind creating an employee handbook, especially given the hustle and bustle of everyday life in the office. An employee handbook, however, is an important way to curate a harmonious workplace and create an invaluable resource.  Employee handbooks are both...


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Engaging Your Employees and Clients During Virtual Meetings 

October 4, 2021 8:01 am Published by Leave your thoughts

Like it or not, virtual meetings are here to stay. If the pandemic has taught us anything, it’s how to connect from different locations. Virtual meetings, like in-person meetings, are meant to accomplish specific tasks such as kickstarting projects, update ongoing projects, and keep everyone in the loop.  Many employees like the ease of virtual meetings while others find them...


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4 Ways to Track Your Online Marketing  Copy

April 27, 2020 1:06 pm Published by Leave your thoughts

How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off.  All companies need to know where to spend their money,...


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Interview Tricks and Tips 

March 27, 2020 12:10 pm Published by Leave your thoughts

Just out of college? Changing jobs? Switching careers? The reasons are plentiful for starting the job hunt process and interview scene. Preparing for what you may encounter at an interview can mean the difference between landing the job of your dreams or being passed over.  Interview prep usually takes the form of knowing what you should do before, during and...


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Brand Building 101  

March 24, 2020 12:06 pm Published by Leave your thoughts

A recognizable and unique brand is one of the biggest assets to any company, big or small. The reason for this is clear; the more recognizable your brand, the more consumers will buy your products. How then can you continue to build your brand and help consumers recognize your services and products through your brand awareness?  What is a Brand? ...


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4 Ways to Track Your Online Marketing 

March 17, 2020 12:01 pm Published by Leave your thoughts

How can you tell if your marketing strategy is working? For some companies, it’s as easy as seeing if sales have increased, or foot traffic into your shop has improved. For other businesses, it takes a little analysis to see if the efforts of a specific campaign have paid off.  All companies need to know where to spend their money,...


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Instagram For Business 

March 12, 2020 11:49 am Published by Leave your thoughts

Is your small business looking to expand their social media presence online? If you first dipped into the social media pool with a Facebook business page, now may be a good time to add Instagram to the mix. Not sure how? Continue reading for how to set up an Instagram account and how to use it correctly to promote your...


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How to Organize Your Next Event 

March 4, 2020 11:42 am Published by Leave your thoughts

Event planning can be stressful. There may seem like a million little tasks that need to fall into place at just the right moment in order to pull off your special event. Even seasoned professionals can feel the anxiety rise as they inch closer to the date of the event.  If you are new to the event planning world or...


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The Best Digital Marketing Ideas 

February 21, 2020 10:46 am Published by Leave your thoughts

Was boosting your digital marketing strategy part of your business resolution list for 2020? If so, you may want to get started working on your new digital marketing ideas to drive more traffic to your website or increase your online brand awareness.  Don’t quite know where to start? It can be a struggle since digital marketing strategies seem to be...


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5 Tips to Improve Your Website 

February 20, 2020 10:35 am Published by Leave your thoughts

A company’s website is generally the hub of any marketing strategy. It’s where you direct traffic, inform visitors of your products and services, and where deals or discounts are offered. Does your website have a clear message, clear branding, and easy-to-follow navigation? If not, you may lose customers within seconds of landing on your page.  Did you know that within...