Four Content Ideas for Your Small Business Website

As a small business owner, implementing blog content onto your website has beneficial rewards. If you continuously post quality content on your site, readers will see you as an authoritative figure and a leader in your industry. 

How Does Blog Content Elevate Your Website?

More content, such as blogs on your site will increase your visibility; more pages on your site will increase your website’s search engine optimization (SEO). These will help your site land a spot on search engine results, thus attracting those who search for products or services related to you. Eventually, this web traffic can turn into leads, as blogs can include call-to-action buttons (CTAs) where customers can find more information, access a free trial, or make a purchase.    

Evergreen Topics

One of the first pieces of content you can start with that will help your small business ease into blog writing is picking evergreen topics. Evergreen content is content that remains valuable and relevant over a long period. These content topics tend to be guiding principles and information about your business and industry. When brainstorming evergreen topics, the first thing to do is put yourself in the shoes of a person who doesn’t know your industry at all. What topics would they need to understand first before they can jump headfirst into your topic? Some examples of evergreen content include the following: 

• Answering common questions that you might find on Google
• Mistakes or lessons learned from the industry
• Comparing and contrasting some of your products 

How-To Guides 

Tutorials and how-to posts can be a great resource for your customers to see how your products or services work. They also serve as proof that your small business has the expertise to be successful in their work. Does your small business sell a product that might be complex for customers to navigate on the first try? Or do you sell a service that can offer several benefits? If you answered yes to any of these questions, you can supply a guide to help your audience better understand your business as a whole. You are empowering your audience to understand the product or service independently which can increase customer satisfaction and help you earn more sales.  

Case Studies 

A case study is an in-depth analysis of how a customer overcame a problem and eventually achieved success with the help of a business. Through a case study, a customer will metaphorically walk through the conflict another customer experienced, what they tried, and how your product or service solved it. For example, let’s say you have a snow plowing business. Here is an example of how the case study would look:

Problem

Customer A can no longer shovel or snow blow their driveway due to health or age. They were looking for a business that could clean their driveway at a reasonable rate.

Solution

Our snow plowing business offered them a great rate where we would snow plow their driveway every winter depending on their need.

Results 

Customer A has been with us for over 5 years.

Now this is just a brief example of a case study. Usually, business case studies should also include data or reports.   

In the News/What’s Trending

Another way to establish authority is by publishing blogs based on what’s in the news or what’s trending in your industry. These topics can range from general industry news like what’s happening in the stock market, the rise of Artificial Intelligence, or important updates within your company.

These four blog ideas can vastly improve your content strategy, increasing your website’s visibility and putting you ahead of the competition.

Categorised in: Blogging