One of your most vital responsibilities you have as a business owner is being the face of your business. This often means meeting potential clients in-person and making a good impression. During your first meeting, you want to win them over and make them feel like they’re making the right choice using your services. Here are a few simple tips...
Are you the owner of a small business looking to grow? Do you have an idea for a new business but don’t know how to get started? We at the Enterprise Center have resources that can help budding entrepreneurs like you hit the ground running. Located at Salem State University, we advocate for the North Shore small business community. We...
Social media isn’t just for scrolling through on your phone when you’re bored; it’s a vital resource from small businesses. After all, it’s an effective way to get your name out there and raise brand awareness, considering how nearly 4.8 billion people use social media. But it’s not as easy as just taking a picture and adding some hashtags. Here...
You’re a small business owner. Maybe you’ve just started out or perhaps you’ve been around for a few years already and feel your business is ready for the next step. Either way, you’re faced with the same daunting question; how do I grow my business? It’s a crucial answer for a successful entrepreneur but not always an easy one to...
One of the unfortunate double-edged swords of gaining an education in a particular skill is that employers are looking to hire people with experience. But how does a newly educated craftsperson gain experience without a job? This cycle could be endless, leaving workers wondering how to gain the experience needed to find a valuable position in the industry and business...
One of the unfortunate double-edged swords of gaining an education in a particular skill is that employers are looking to hire people with experience. But how does a newly educated craftsperson gain experience without a job? This cycle could be endless, leaving workers wondering how to gain the experience needed to find a valuable position in the industry and business...
There is no doubt that the pandemic caused significant disruptions in America’s labor force in what many call The Great Resignation. In fact, over the course of 2021 more than 47 million people quit their jobs in search of something better, whether it was a new career that would bring fulfillment or possibly a better work-life balance. Many of those...
Every year, right around New Year’s, millions of Americans create resolutions for themselves to live a better life in the next year. In fact, 74% of Americans make resolutions aimed at making changes to their personal, business, and financial lives. Business leaders and managers should also use the change in the calendar and the start of a new year to...
Wouldn’t it be great if you could get people talking about your business’s services or products in an organic way? Just think about the increase in sales, the boost to your brand awareness, and the employee morale jump that would be experienced! It’s not easy to get your customers talking about your business with thousands of companies vying for their...
The world seems to have a love-hate relationship with social media. Many of us use social media such as Facebook, Instagram, and Twitter to scroll, laugh, and connect with others. Sadly, some users find it highly addictive, overwhelming, and, at times anxiety-provoking. Despite this ambivalence of social media, one platform – Facebook is still an extremely popular place for businesses. ...
