AI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means...
We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just...
This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a...
Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys! Topics Covered: · Schedule C: The Most Audited Schedule on 1040...
We’ve all been at a networking event, and someone asks, “How can I support you?” Suddenly, you’re stumped. You know it’s a great question, but you’re not sure how to answer it. Or worse, you say, “I think I’m good right now,” and lose an opportunity to continue the conversation. In Part 2 of the...
This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align...
This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees...
Are you hiring workers for your business? Join business attorneys for this informative webinar focused on Massachusetts and federal employee classification laws and regulations. This session will provide guidance on distinguishing between independent contractors and employees, understanding employer responsibilities, and recognizing the legal protections afforded to employees. Topics Covered: · Independent Contractors vs. Employees: Why...
Ever feel like Instagram is hiding your content? You’re not imagining it. In this workshop, business owners will learn how the Instagram algorithm actually works—and how to use it to your advantage. We’ll break down what Instagram prioritizes, how to increase reach and engagement, and the best practices for posts, Reels, Stories, and consistency—without spending...
This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their...
