This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees...
Are you thinking on Starting a Business? Do You Need Small Business Assistance? The U.S. Small Business Administration (SBA) Can Help! Join Lisa Gonzalez Welch, Economic Development Specialist with the Small Business Administration MA Office to learn how the SBA programs and services can be of assistance to help you start, expand, grow, and recover...
Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys! Topics Covered: · Schedule C: The Most Audited Schedule on 1040...
This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align...
We’ve all been at a networking event, and someone asks, “How can I support you?” Suddenly, you’re stumped. You know it’s a great question, but you’re not sure how to answer it. Or worse, you say, “I think I’m good right now,” and lose an opportunity to continue the conversation. In Part 2 of the...
This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a...
We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just...
This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of...
Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...
See how free AI tools can help you research, plan and execute new Firsthand experience with free AI tools relevant to their industry A customized action plan for their specific business challenges Templates and workflows to use immediately Connection with other businesses Facilitator Michael Thompson This informative workshop is offered at no cost and is...
