In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...
The North Shore Alliance for Economic Development will be hosting its 3rd Annual Resource Showcase for Minority Owned & Diverse Businesses on Thursday April 16, 2026 from 3:00-5:00pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue...
Marketing your small business doesn’t have to be overwhelming, even without a dedicated marketing team. If you’re struggling to find the time or strategy to make it work, this workshop is for you! In this highly interactive session, you’ll learn how to focus your efforts on the areas that deliver the best results for your...
This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their...
Ever feel like Instagram is hiding your content? You’re not imagining it. In this workshop, business owners will learn how the Instagram algorithm actually works—and how to use it to your advantage. We’ll break down what Instagram prioritizes, how to increase reach and engagement, and the best practices for posts, Reels, Stories, and consistency—without spending...
“LinkedIn + Reddit: The Content Engine for Business Growth” is a 2 hour, no-fluff workshop for small business owners who want a simple way to get more visibility, build credibility, and generate trust on LinkedIn & Reddit. We’ll break down how people actually vet businesses today (feeds + forums + recommendations), why “just post more”...
This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees...
Are you thinking on Starting a Business? Do You Need Small Business Assistance? The U.S. Small Business Administration (SBA) Can Help! Join Lisa Gonzalez Welch, Economic Development Specialist with the Small Business Administration MA Office to learn how the SBA programs and services can be of assistance to help you start, expand, grow, and recover...
Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys! Topics Covered: · Schedule C: The Most Audited Schedule on 1040...
This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align...
