We’ve all been at a networking event, and someone asks, “How can I support you?” Suddenly, you’re stumped. You know it’s a great question, but you’re not sure how to answer it. Or worse, you say, “I think I’m good right now,” and lose an opportunity to continue the conversation. In Part 2 of the...
This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a...
We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just...
This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of...
Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...
See how free AI tools can help you research, plan and execute new Firsthand experience with free AI tools relevant to their industry A customized action plan for their specific business challenges Templates and workflows to use immediately Connection with other businesses Facilitator Michael Thompson This informative workshop is offered at no cost and is...
Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...
Ready for a new website? Whether you have one your friend built, are building or rebuilding one yourself or decide to work with a pro, getting organized is the key to your website’s success. Learn how to Set your website’s goals, determine key functionality and features, plan your website content Choose a platform and provider...
Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale....
In this comprehensive, attorney-led workshop, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. Join us in-person, where...
