• Attracting and Retaining Top-Notch Talent

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Grant Writing for Impact: Turning Ideas into Funded Projects

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Turn your ideas into grant winning proposals to fund projects! In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your...

  • Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience’ Learn: How to craft a unique brand promise position your business to stand out in the market. How to develop with a foundational brand strategy and practical tools Facilitator: Jessamyn...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...

  • Building a Better Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan is a required component that can feel a bit overwhelming. Learn: Why a business plan is a must Components of a business plan How not to be overwhelmed How to...

  • Harnessing AI for Your Small Business: Supercharge Your SEO, Social Media & Lead Generation

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building...

  • Business Front Door Program Lunch & Learn

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Pricing: How much Should I charge

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    One of the most difficult questions is what to charge? Do I give big discounts to get my first customers? Being the low-cost provider is a plan to go broke. So how do I maximize income without jeopardizing the future of my business? Learn: The answer is part science and part gut feel; there are...

  • Grow Your Business on Instagram: Content That Works

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. We’ll begin with a straightforward overview of how social media algorithms work and...

  • Starting & Launching a Business; What You Need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. Learn to: · Understand the realities · Know where to start · Define your Value proposition Facilitator Tom Kristoph This informative...