This workshop is designed for Start Up businesses. Building a strong, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business with your goals and connect authentically with your audience.
This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
Presenter
Michael L. Thompson
Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson learned international business and industrial marketing with a sugar refiner, food service marketing and international sales with a seafood processor, and consumer product marketing and team-building with a cookie & cracker manufacturer. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups and non-profits to growing corporate success stories.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.
Upcoming Workshops
Start Up Tuesday – Crafting Your Brand for Growth & Connection
Tue, Jun. 2, 2026 - 8:30am - 10:30am
