
Just as for-profit businesses must create a persona that engages potential clients, a nonprofit must define its mission, methods, and proof of concept for potential stakeholders. This workshop covers a wide range of marketing basics — from designing a robust web site to seizing key opportunities in social media and networking. We’ll discuss what you can do with volunteer help and what’s worth paying for. You’ll leave with the bones of a marketing plan that you can flesh out as your organization grows. WEBINAR
Anita Saville Certified SCORE Mentor
This informative webinar is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
Presenter
Anita Saville
Anita Saville is co-founder of Budget Buddies, an award-winning nonprofit providing financial-wellness programs for women and girls from households with low incomes. Renamed Women’s Money Matters in 2022, the organization has delivered innovative education and mentoring for nearly 3,000 participants since 2010. Before launching Budget Buddies, Anita wrote marketing content for multiple financial-planning publications and investment firms and published a money-management newsletter for women. In designing the Budget Buddies curriculum, Anita also drew on experience as a public school teacher. Anita has a master’s degree in journalism from University of Maryland and a bachelor’s degree in education from Penn State. She lives in Massachusetts with her wife Emily and their cats Ricky and Lucy.
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Upcoming Workshops
Simple Steps for Starting Your Business Series Session #1
Tue, Sep. 22, 2026 - 8:30am - 10:30am
The Building Blocks to Start a Successful 501c3 Organization – WEBINAR
Thu, Sep. 24, 2026 - 10:00am - 11:00am
AI Series: Session #1 A Practical Guide to AI-Driven Growth for Entrepreneurs
Tue, Sep. 29, 2026 - 8:30am - 10:30am