Business
Happens
Here.

Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.

Welcome

The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

Upcoming Programs

Learn how to lay a comprehensive financial foundation and build an outreach strategy to Identify appropriate sources of funding with people who support your vision. We will review building donor profiles with segmentation, crafting a compelling case for support, and…


Workshop Description: Is your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement, sale, or the…


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Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories
Address

121 Loring Ave Salem, MA 01970

Phone

978-542-7528

Fax

978-542-7061

For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

Including relevant and valuable content on your website can only help your small business online and offline. Case studies are one form of content that can significantly improve business awareness and increase leads. Here are ways to write an effective case study and its three benefits. 

What are Case Studies?

Case studies are in-depth analyses of how a client overcame a problem and eventually achieved success with the help of a business. When reading through a case study, customers will metaphorically walk through a potential conflict another client experienced, and how the service or product provided a solution. 

Tips for Writing a Case Study

Don’t Make It All About You

A case study shouldn’t be all about you and your process. Stop incorporating the word “we” so much throughout the copy, as potential clients care less about the motivation of your efforts and more about the results your efforts created.

Tell a Story 

Case studies tell a story, beginning with an arc, a few sentences describing the situation, and then concluding with a few sentences speaking to the resolution the product or service provided. The copy should be succinct and tailored to the audience you’re trying to reach. 

Use Numbers

When showing an increase in a certain metric it’s important to use the actual number. Real numbers with screenshots to back it up will help support your case study.    

Benefits of Including a Case Study

Provides Credible Evidence  

As a customer, have you ever been persuaded by an online review of a product or service? Case studies are similar to online reviews while also combining testimonials, data, and persuasive copy. When clients are researching your site, a case study will help provide credible evidence, proving why you’re an expert in the industry they need help with.  

Humanizes Your Brand 

Every successful case study has a story of obstacles, solutions, and amazing results that came from those solutions. When a narrative combines with hard facts, a reader can become engaged with your business’s story and feel even more inclined to work with you in the future. By establishing a connection with your audience, you are increasing the likelihood of more clients and as a result, more profit.

Boosts SEO 

Having engaging and informative case studies on your website will help draw more visitors to your site, helping search engines know that your content is valuable and improving your SEO. In turn, this will boost your ranking on Google. It is recommended that when developing case studies around your target audience, you should include target keywords that relate to those topics. 

Case studies have the power to make or break your business’s website. However, if you follow a formula that focuses on storytelling and includes real data, you are already on the right track. 


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