• Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again!  If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

  • Start Up Tuesday – Starting & Launching a Business; What You Need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...

  • Successfully Navigating the Social Media Landscape 2025

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday –Strategic Planning for Your Business

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Year-end is a great time to step back and review your operations and any progress towards the goals you set. It may also be a time to re-think some of your original assumptions and change course, based on what you've learned. In this workshop we'll discuss a planning discipline and how you can continuously monitor...

  • Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Unlock the potential of AI to work smarter, not harder. This workshop introduces small and medium-sized business leaders to the power of generative AI to elevate productivity, spark creativity, streamline operations, and supercharge marketing efforts. Dive into actionable strategies, from effective prompt crafting to ethical AI practices, and discover tools that can make a big...

  • Start Up Tuesday – Managing Your Financials

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speakers:...

  • Contract Basics for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Contracts Basics for Small Business Owners is an attorney-led crash course for small business owners covering the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small business owner should have a contract in place. It will also include an overview of...

  • Grant Writing Boot Camp

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    New to grant writing or need a refresher? In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your narrative using...

  • Start Up Tuesday – Marketing Your Business

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand. You’ll identify potential customers and create a plan for finding your first...

  • Start Up Tuesday – Developing Your Pitch

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...