Email Marketing Unleashed: Strategies for Success

Ready to take your email marketing to the next level? In this engaging and interactive workshop, you’ll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save time while boosting engagement. Whether you’re starting from scratch or refining your current approach, this session is packed with practical tips and creative strategies to help you stand out in the inbox and drive real results.

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Brian Gravel

Brian Gravel, Executive Vice President
Brian holds a degree in communications from Quinnipiac University since 2004. He has been working in the technology and A/V field for nearly two decades and joined GraVoc in a full-time role in 2010. Brian’s top skills are sales, management, and digital marketing. He is also proficient in SaaS Software, WordPress, Photoshop, video production, and event planning. Brian enjoys projects that leverage his wide array of skill sets to merge the worlds of technology and design. He has also completed several professional training programs that include concentrations in Agile Project Management, CRM, video, and leadership.
Brian prides himself on being one of the co-founders of GraVoc’s Creative Technology practice. When not working, Brian loves to ski, DJ, attend live music events, play outdoor sports, travel the world, and spend time with his wife Bridget and two children.

Presenter

John Bottini

John Bottini, Business Development Manager
John Bottini earned his Bachelor of Science degree in Graphic Design and Multimedia from Northeastern University and brings over 25 years of experience leading and managing sales, marketing, and creative teams. He joined GraVoc in 2024, specializing in developing targeted marketing campaigns, lead generation, and driving new revenue opportunities. John enjoys working on projects that help companies reposition their products and services, enhance customer engagement, and streamline the sales process. He takes pride in building strong client relationships and delivering impactful solutions.
Outside of work, John enjoys fishing in Boston Harbor and along the South Shore, tackling DIY home projects (with varying degrees of completion), and spending quality time with his wife and two children in Hingham, MA.

Presenter

Rhea Jacobs

Rhea Jacobs, Marketing Specialist
Rhea Jacobs holds a master’s degree in strategic marketing communications from Emerson College since 2020. She has been working in content marketing for 4 years and joined GraVoc in 2021 to accelerate the company’s digital marketing initiatives. Rhea’s top skill is content creation. She is also proficient in email marketing, SEO, and WordPress.

Rhea enjoys projects that allow her to learn something new and deepen her expertise in content marketing. Rhea prides herself on being a resourceful team player and her ability to rise to a challenge, embracing opportunities to learn and adapt as needed.
Outside of work, Rhea loves to travel, read fiction books, explore new restaurants, and spend time with her husband.