Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand. You’ll identify potential customers and create a plan for finding your first...
The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...
The North Shore Alliance for Economic Development will be hosting a Resource Showcase for Minority Owned & Diverse Businesses on Tuesday, June 25, 2024 from 3:00-6:00pm pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to...
Solopreneurs have to do many things: market, sell, deliver, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities, fostering innovation, and improving efficiency. In this workshop, we'll explore how to make sure each new member makes the team better. And what to do...
Oceantic Network will conduct its Offshore Wind Ready Training which is a one-day in-person educational program designed for businesses who want to learn more about specific business opportunities in the growing U.S. offshore wind industry. Who should attend? Any business owners/entrepreneurs interested in learning more about offshore wind supply chain opportunities. Attendees will learn about:...
6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...
Many small business owners have a plan but it may not be written down. At this workshop we'll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. This informative...
In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors. This informative workshop is offered at no cost and is...
Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience. Imagine creating engaging emails, newsletters, and social media posts with ease....
Master the Basics to Get Your Content Seen! In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your...
