• Resource Showcase for Minority Owned & Diverse Businesses*

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    The North Shore Alliance for Economic Development will be hosting a Resource Showcase for Minority Owned & Diverse Businesses on Tuesday, June 25, 2024 from 3:00-6:00pm pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to...

  • Start Up Tuesday – Building a Team: adding the right contributors

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Solopreneurs have to do many things: market, sell, deliver, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities, fostering innovation, and improving efficiency. In this workshop, we'll explore how to make sure each new member makes the team better. And what to do...

  • Offshore Wind Ready Training Program

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Oceantic Network will conduct its Offshore Wind Ready Training which is a one-day in-person educational program designed for businesses who want to learn more about specific business opportunities in the growing U.S. offshore wind industry. Who should attend? Any business owners/entrepreneurs interested in learning more about offshore wind supply chain opportunities. Attendees will learn about:...

  • 6 Do It Yourself SEO Tips to Improve Google Search Results

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...

  • Start Up Tuesday – How to Develop a Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Many small business owners have a plan but it may not be written down. At this workshop we'll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. This informative...

  • Start Up Tuesday – How To Get More Customers

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors.   This informative workshop is offered at no cost and is...

  • AI Essentials for Small Businesses: An Actionable 3-Step Roadmap to Unlocking Marketing Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience.   Imagine creating engaging emails, newsletters, and social media posts with ease....

  • Mastering Instagram for Business Success

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Master the Basics to Get Your Content Seen!  In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your...

  • What You Should Know About Doing Business Online

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...

  • Budgeting For Your Non-Profit

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development...