Start Up Tuesday – Marketing Your Business

Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand.

You’ll identify potential customers and create a plan for finding your first customers. You’ll also develop a brand identity, including a logo, marketing materials, a website, and your social media accounts. At its most basic level, marketing means attracting attention to what you sell. If they don’t know what you’re selling, customers can’t buy it.

Speaker: Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD)

Presenter

Michael L. Thompson

Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson learned international business and industrial marketing with a sugar refiner, food service marketing and international sales with a seafood processor, and consumer product marketing and team-building with a cookie & cracker manufacturer. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups and non-profits to growing corporate success stories.