Start Up Tuesday – Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business with your goals and connect authentically with your audience. Whether you are just starting out or looking to refine your brand, this workshop will give you the clarity and confidence to grow with purpose. By the end of this workshop, participants will understand the core components of a brand strategy and will have actionable steps to define their brand’s values, mission, and positioning.

Presenter: Jessamyn Anderson, SCORE Northeast Massachusetts

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Jessamyn Anderson

With over 20 years of experience in website design and development, Jessamyn Anderson is the founder of Dingo Creative, a boutique agency based in Newburyport, MA. Specializing in serving service-based businesses, Jessamyn collaborates closely with her clients to create user-focused
websites that drive measurable growth. She collaborates with a talented network of partners who bring expertise in brand strategy and brand identity, ensuring a seamless and holistic approach to building impactful brands. Together, they help businesses achieve clarity, connect authentically
with their audiences and stand out in competitive markets.