Ask any manager or business owner the most unpleasant part of their job and the majority will answer a resounding phrase – terminating an employee. Handling a termination can evoke anxiety and a sense of dread for even the most experienced business leaders. How an employer handles the event, however, can make all the difference in the tone and type...
We’ve all probably heard of the three “Rs” by now: “Reduce, Reuse, Recycle.” Becoming more “green” has evolved from a fringe movement to a major part of our American culture. Even small and medium sized businesses are emerging as environmentally friendly. Want to get with the program and be more “green” at your company? Here are some tips to get...
Sorting out the bombardment of information about online marketing can be overwhelming at best. “Use social media, email newsletters, SEO, promote the website” and the list goes on and on. So, if you have become overwhelmed by the influx of online strategies, how do you figure out what is most important? The answer may be as simple as getting back...
“To err is human, to really foul things up you need a computer.” Paul R. Ehrlich This old adage is so true and examples of it can be found daily in the business world. This is no more true than in the perfect example of messing up an email marketing campaign. Email marketing itself has become so much more complex...
We have all contemplated what it would be like to be the proverbial “fly-on-the-wall” at some point in our lives. This is no more true than when trying to outpace your business competition. How can this be done short of actually becoming a fly? Don’t let your imagination run wild on this one. There is no need to hire a...
While it is true that we all make mistakes, some have the ability to become costly and difficult to correct. For business owners, hiring the wrong person is top among the mistakes that are to be carefully avoided. The consequences of hiring the wrong person for the position can be long-lasting, so follow some simple guidelines when hiring your next...
Your business is on several social media platforms, posting regularly, and trying to engage viewers. But you feel your social media campaign could use some help, possibly to increase following, fans or even trying something different to get better results. Here are a few suggestions of how to shake things up a bit and boost your engagement on Facebook, Twitter,...
As of July 1, 2015 the Massachusetts Earned Sick Time Law, Mass. Gen. Laws ch. 149, § 148C, took effect. Depending upon size of the business, most Massachusetts employers are subject to this new law. MA Sick Time Law may be broadly applied but it does not impact every employer the same. Let’s look further at this new law and...
So you have decided to take the leap take the idea that has been milling in your head for months or possibly years and put it into action by starting your own business? This is thrilling and at the same time frightening. Where do you start? How do you make your idea a reality? Is this even possible? You probably...
Blogging, Tweeting, Posting and Pinning. Social Media is a huge undertaking and critical for businesses large and small to engage with their audience, showcase business services and products, and, in the end, create brand awareness. Writing posts and tweets may sound fairly simple but it should be a carefully planned marketing strategy in order to take it from “yet another...
