Latest Posts

Analytics Basics

Running your own business means that you probably wear many different “hats”  throughout the day including: sales manager, stock person, customer service rep, payroll provider, and many, many more.  One area that you may be able to hand over to the experts is analyzing visitor data from your website.  If you are just starting out and don’t have a lot...



What is SEO?

Your roof is leaking.  Short of learning how to re-roof your home by yourself, you have no choice but to hire a contractor or roofing expert.  Seems pretty straightforward.   You sit down at your computer, fire up a search engine  and type in a search for a local roofing company.  Up pops a multitude of choices with phone numbers, maps...



Running a Successful Social Media Campaign

In our last blog, we examined the types of social media available and which one(s) may be a good fit for businesses like yours including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.   Now that you have determined the best social media platform(s) for your audience, you will need to concentrate on how to run a successful campaign on that network....



What Social Media Platforms are Right for your Business?

You may be surprised to know that, although social media is a current buzz word, that this type of communication as been around since 1969, when CompuServe used technology known as dial-up to connect to the web.  It wasn’t until decades later that “friendster,” “MySpace” and the earliest social networking sites took off with the dawn of the new millennium. ...



Location Based Targeting Using Google AdWords

Looking for an online marketing plan that allows you to not only grow your small business through online marketing but also target certain customers within a specific location?  Google AdWords can help specify your targeted audience through “Location Targeting”  and still allow you to have total control over your budget with the Pay-Per-Click advertising of AdWords. The way Google AdWords...



Retargeting Previous Website Visitors

If you have ever watched someone window shopping at the mall, then you know the behavior is enough to drive marketing specialists mad!  A window shopper may stop and visually browse, show interest in a specific product but never actually purchase anything.  The same problem occurs with online marketing.  A visitor to a site may search your site for an...



Google Tools for Business

One of the major goals of online marketing is to make your site–and by extension, your products and services–more visible to your targeted audience.  As the world’s largest search engine, Google believes that your online marketing goal should be to, “Show the world you are open for business!” Thankfully, Google has a host of tools designed to do just that. ...



Deadline For Business Plan Competition Submissions Extended by One Week!

There’s still time to get your business plan in order….due to the severe winter weather conditions this past month and the disruptive impact it has had on life and business productivity, we have decided to EXTEND the Business Plan Competition submission deadline for one week. The new deadline is Friday, February 27th by 5:00 p.m. (For complete competition details click here.) Could you use...