Powerful B2C Tools – Digital and Traditional

Marketing specialists who deal with B2C have an ever growing challenge to do their job well in this fast-paced technical world in which we live.  They must be able to meet the consumer at many different entry points both digital and traditional in order to cast a net wide enough yet focused enough to gain access to the audience they are seeking.

One of the first things to consider is who is your target audience?  Are they female or male? Older or younger? Middle or Upper class?  Are they digitally adept or rely more on traditional advertising?  Is your audience local or national? The demographics and buying patterns of your audience will determine the type of tools you will rely on when planning your next B2C campaign.

While business-to-consumer (B2C) activity exists both off and online there are tools that marketing teams should consider when targeting a particular audience.  Lets look at some of the powerful tools that are out there to help marketing in this tech savvy world. Here are three areas that are critical to take into account when planning your marketing strategy.

• Traditional Advertising Media – Yes, traditional advertising media is still alive and well.  These methods can be quite effective and can hit a population that is not digitally hooked.  This medium includes: billboards, magazines, radio,  newspapers and direct mail.  Each of these tools can reach large audiences and in the case of items like magazines and newspapers can reach people over and over again with rereads and passing off the item to friends.  For businesses that are local in nature billboards and local newspapers can be especially advantageous to draw immediate visual attention and remind consumers that you nearby in their community.
• Digital Ads – The use of electronic ads has exploded in the last decade.  Tools that have made marketing easier and more cost effective include the PPC (Pay-Per-Click) options, local or global and the use of key words to get your ads in front of the right people. Google AdWords, to name one, has allowed small and large companies alike to set a budget and stick to it as well as customize who they would like to reach in their advertising.
• Social Media – The latest addiction in the world of marketing is social media: Facebook, LinkedIn, Twitter,  Pinterest, Instagram and the list goes on and on.  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. For example blogs that give helpful information or Facebook posts that give tips or even discount codes can help draw in consumers.  The numerous social media channels and advertising options can help encourage brand awareness as your name and logo can be put front and center on the pages your target audience is visiting.

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