Latest Posts

Business Plan Finalists Announced!

New! 2015 Finalists Announced!! Congratulations to the following companies for making it to the Finals! Bonaloop is a Beverly company connecting residents with local students to complete odd jobs using web and app technology. Far From The Tree produces hard (alcoholic) cider in Salem, MA, using natural, locally sourced ingredients and traditional cider making methods. InsomniSolv, Inc. is based in Beverly and is developing a proprietary...



Importance of Dynamic Content

Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee.  You settle in, open up to your favorite section and  notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that...



Advertising on Social Media

According to Hootsuite, “Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018.” The numbers don’t lie.  Advertising on social media in order to drive leads and sales has become  an extremely valuable marketing tool.  With internet advertising now surpassing traditional print advertising, it is hard to ignore this...



Is your site mobile ready?

Here is a little lesson in math and marketing . . . the average smartphone user checks their phone up to 221 times per day 90% of American adults have a cell phone 58% of American adults have a smartphone more than 50% of mobile phone users access their phones as their primary means of going online  74% of mobile...



Analytics Basics

Running your own business means that you probably wear many different “hats”  throughout the day including: sales manager, stock person, customer service rep, payroll provider, and many, many more.  One area that you may be able to hand over to the experts is analyzing visitor data from your website.  If you are just starting out and don’t have a lot...



What is SEO?

Your roof is leaking.  Short of learning how to re-roof your home by yourself, you have no choice but to hire a contractor or roofing expert.  Seems pretty straightforward.   You sit down at your computer, fire up a search engine  and type in a search for a local roofing company.  Up pops a multitude of choices with phone numbers, maps...



Running a Successful Social Media Campaign

In our last blog, we examined the types of social media available and which one(s) may be a good fit for businesses like yours including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.   Now that you have determined the best social media platform(s) for your audience, you will need to concentrate on how to run a successful campaign on that network....



What Social Media Platforms are Right for your Business?

You may be surprised to know that, although social media is a current buzz word, that this type of communication as been around since 1969, when CompuServe used technology known as dial-up to connect to the web.  It wasn’t until decades later that “friendster,” “MySpace” and the earliest social networking sites took off with the dawn of the new millennium. ...



Location Based Targeting Using Google AdWords

Looking for an online marketing plan that allows you to not only grow your small business through online marketing but also target certain customers within a specific location?  Google AdWords can help specify your targeted audience through “Location Targeting”  and still allow you to have total control over your budget with the Pay-Per-Click advertising of AdWords. The way Google AdWords...



Retargeting Previous Website Visitors

If you have ever watched someone window shopping at the mall, then you know the behavior is enough to drive marketing specialists mad!  A window shopper may stop and visually browse, show interest in a specific product but never actually purchase anything.  The same problem occurs with online marketing.  A visitor to a site may search your site for an...