Securing customer loyalty in today’s tough market should be at the top of every business owner’s “To-Do” List. The statistics are well known. It takes more time, effort and company money to procure a new client than it does to maintain the loyalty of a current one. Therefore maintaining the loyalty of your customers should be of paramount importance. Let’s...
The worlds most valuable brands include Apple, Microsoft, Google, Coca Cola, and IBM. These top five “Most Valuable Brands,” according to Forbes Magazine Online, know more than just how to be savvy in the world of business, they know how to use simple things such as color and font choices to burn their iconic images into the consumer’s mind. While...
Employers are always looking for ways to retain employees that are motivated and and engaged. After all, the most important asset to any company is its people. With more than half of America’s companies using incentive programs it is no wonder that many companies are looking for new and creative ways to both recognize good work and reward it appropriately....
Creating a strong and vibrant work force that meshes with your company personality does not end once the hiring process has been completed. If you went to great lengths to identify, interview and hire talented employees that are the “right fit” for your business then you should make it a top priority to practice good retention policies as well. ...
By Guest Blogger: Nancy Black, Owner of Organization Plus One of the common things I find among many of my business clients is their constant challenge to get everything done. It can be stressful and it can make people feel overwhelmed at times. As a business owner, I can totally relate! Many people feel like they can never get everything...
If your Inbox is anything like mine, learning that 144 Billion emails are sent globally everyday is not a shocker. The average business person receives over 100 emails to their work email daily. In fact, according to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. Given this massive amount, how...
Starting in the 1960’s with the dawn of the Jerry Lewis Telethon held every Labor Day weekend by businesses to raise funds for research for Muscular Dystrophy, businesses began to harness the power of promoting beneficial relationships between causes and businesses. Since that time businesses have really flourished with the win-win solution of Cause-Related Marketing. Take for example TOMS Shoes...
Not sure which QuickBook Version is right for you and your business? There are some subtle differences and not-so-subtle differences that come into play with each version of QuickBooks. Deciding which one is best for the needs of your company may not be as easy as finding the most affordable one. Instead it may be finding the right one for...
QuickBooks is an accounting software package developed and marketed by Intuit. Small business owners can manage payroll, inventory and sales through this multifaceted software. Finances such as: monitoring expenses, creating invoices, tracking orders, keeping track of vendors/customers/employees and inventory becomes fairly simple with this program. If you have just bought or downloaded QuickBooks and are a novice at accounting software,...
There are hundreds of acronyms in the world of business and technology. It is overwhelming to keep up with all of them. WISP or written information security program, is one that your business needs to stay on top of regardless of whether you are a small business owner or come from a large corporation. WISP is a Written Information Security...
