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Job Descriptions for Management

  When hiring a member of your business team, there is probably some sort of onboarding process that involves a Human Resources component where an employee handbook is reviewed, or at least a job description is discussed. A job description is a document listing the tasks, duties, and responsibilities of a specific job. Seems pretty straightforward right? This fairly simple...



Benefits of Certifying your Company as “Woman Owned”

You had a dream. You made it become a reality in the form of a business venture. In our recent economy this is no small feat! As a woman there are some opportunities and benefits to certifying your company as “Woman Owned.”  Special opportunities and assistance exist for women-owned businesses, which are those with at least 51 percent ownership by...



The Nature of Pop Up Stores and their Benefits

The concept of temporary retail establishments, or “Pop Up” stores, has been around for years. In fact, the idea can be traced all the way back to ancient times when merchants sold their wares on street corners or in an established marketplace. Just a few years ago pop up stores  were fairly common during the holiday season when malls would...



Benefits of Franchising

When people think about franchising they probably think about fast food restaurants or retail shops that spread from one area of the country to another. While this is a common impression, franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. Specifically, a franchise is an arrangement where one party (the franchiser)...



Tips for Presenting a Pitch Deck

A Pitch Deck is a brief presentation (sometimes called a slide deck or pitch slide deck) where a business communicates with potential investors. Usually the content of the pitch deck can help the investor to determine whether or not to continue evaluating/financially supporting your business. In addition, these presentations are typically an overview of a company’s business plan with potential...



Benefits of an Employee Handbook

Writing, maintaining and executing all of the parts of an employee handbook can be a daunting task for any employer. Most new companies hold off writing such a document until their business has grown to a point where it necessary to have a formal list of items to review with each new employee during the on-boarding process. While it may...



Building your Brand

A brand is anything-a symbol, design, name, sound, reputation, emotion, employees, tone, and much more-that separates one product or service from another. For McDonald’s its the snappy slogans and “golden arches”. For Apple Corporation it is innovation and those adorable lowercase letter “i” added to each product. While not every company can be a McDonald’s or Apple, each every company...



Publicity 101

“Advertising is what you pay for, publicity is what you pray for.” Public Relations is a very careful dance where the image of a company is shaped by promoting ideas, products or services. In addition, PR is meant to spotlight accomplishments in an unpaid or earned method. Publicity is not writing snappy slogan or buying advertisement space online or in...



Are there Gaps in your Retirement Planning?

“Working Americans have a very positive view of retirement: 84% expect to feel free to pursue their interests and hobbies, 77% expect to travel as they wish an 74% expect to feel financially secure.” (Source: The Retirement Crisis) Close The Retirement Income Gap Did a certified financial planner or CPA analyze your retirement plan? Or did you work it out...



Avoiding Startup Mistakes

Going from “startup” to “successful business” is a dream of every entrepreneur. Unfortunately, navigating the bumpy landscape of the business startup world can be difficult and fraught with mistakes. The harsh reality is that most startups have only a 50% chance of suceeding in the first five years. Without the right information and action regarding financing, marketing, customer service, human...