Latest Posts

Email Marketing 101

How many emails do you get a day, a week, a month? According to The Radicati Group, a technology research firm out of California, the average individual receives about 100 email messages every day!  That is a lot of information to get through and a large chunk of it is graymail or spam mail.  So how does your company compete...



Challenges of Entrepreneurs

Steve Jobs and Bill Gates revolutionized the cyber world.  Oprah Winfrey changed how we view television. Henry Ford redefined the 20th Century with the mass production of automobiles.  These entrepreneurs, like most,  brought their talent and passion into their business.   Business entrepreneurs are great achievers who have the courage, determination and belief in themselves to pursue a dream even...



Far From the Tree Wins Business Plan Competition!

Far From The Tree, LLC produces hard (alcoholic) cider in Salem, MA, committed to using natural, locally sourced ingredients in all their products, while adhering to traditional cider making methods that go back hundreds of years. Congratulations also go to second place winner Insomnisolv, a company that is developing a proprietary wearable device which helps insomnia without taking drugs and instead...



Generating Qualified Leads

Prospects. Leads.  Future customers.  It doesn’t matter the the terminology you use, it is what all marketing teams are after.  There are thousands, if not millions, of leads out there waiting to be found.  It is finding the right leads that turn into customers that is the tricky part.  Identifying, nurturing and converting those leads into long-term, loyal clients takes...



Driving Traffic to your Website

Ask any business owner, regardless if their company is large or small, new or well-established, what they would like most for their company and a majority will answer “more customers.”  In this data driven world we live in that means driving more customers to your website to find out about your product or services.  What are some of the best...



Establishing an Employee Handbook

One of the essential features of a successful business is a trusting and professional relationship between employer and employees.  One of the best ways to ensure that this relationship is properly established from the very beginning is the use of an employee handbook.  While it is definitely not the most interesting document to read(or write for that matter), it is...



Software for Great Presentations

At some point in the market there is a tipping point of dominance when an individual  product such as Kleenex or Band-aids, changes from being one product to the brand name used to describe all the products in that category.  No one ever says “Pass me a bandage.”  They say “Pass me a Band-aid.” The same classification happens when talking...



Common Mistake Made by Bosses

“Success does not consist in never making mistakes but in never making the same one a second time.”  George Bernard Shaw “I have not failed.  I have just found 10,000 ways that won’t work.” Thomas Edison Everyone makes mistakes.  We are human, after all.  No matter how much experience we have or how good our intentions are, it is a...



Common Presentation Mistakes

A great business presentation can inspire, inform and call a group to action.  Unfortunately, a poorly planned and executed presentation can bore and annoy an audience to the point of harming your brand image or possibly tarnishing your good reputation. What are the most common pitfalls during a presentation and how can you avoid them? Let’s look at the most...