Writing, maintaining and executing all of the parts of an employee handbook can be a daunting task for any employer. Most new companies hold off writing such a document until their business has grown to a point where it necessary to have a formal list of items to review with each new employee during the on-boarding process. While it may...
A brand is anything-a symbol, design, name, sound, reputation, emotion, employees, tone, and much more-that separates one product or service from another. For McDonald’s its the snappy slogans and “golden arches”. For Apple Corporation it is innovation and those adorable lowercase letter “i” added to each product. While not every company can be a McDonald’s or Apple, each every company...
“Advertising is what you pay for, publicity is what you pray for.” Public Relations is a very careful dance where the image of a company is shaped by promoting ideas, products or services. In addition, PR is meant to spotlight accomplishments in an unpaid or earned method. Publicity is not writing snappy slogan or buying advertisement space online or in...
“Working Americans have a very positive view of retirement: 84% expect to feel free to pursue their interests and hobbies, 77% expect to travel as they wish an 74% expect to feel financially secure.” (Source: The Retirement Crisis) Close The Retirement Income Gap Did a certified financial planner or CPA analyze your retirement plan? Or did you work it out...
Going from “startup” to “successful business” is a dream of every entrepreneur. Unfortunately, navigating the bumpy landscape of the business startup world can be difficult and fraught with mistakes. The harsh reality is that most startups have only a 50% chance of suceeding in the first five years. Without the right information and action regarding financing, marketing, customer service, human...
Building a successful business means more than just selling more products and services. It means having an impact on the lives of your customers and your employees. Not too many years ago employee benefits meant merely health insurance and retirement packages. Now the business landscape has changed. What other benefits can employers offer their workforce to make a company more...
As an owner or manager of a small or medium sized business, you know it is critical to have a website in our modern business environment. You even know that using social media and online campaigns is a necessity in our tech driven business world. Unfortunately, it is not enough to simply build a website or be active on social media....
Social Media Marketing has grown substantially over the past few years. It has evolved from a fun, easy, light activity into a powerful tool for businesses to promote their products and services. Social media is one of the most effective ways to increase exposure of your brand. Unfortunately simply having a social media presence is not enough. You must use...
There are so many facets to your business to maintain and nurture on a daily basis that it is sometimes overwhelming to figure out where improvements should be made. One area that can always be improved upon is customer service – the life and heart of your business. Standing out in today’s competitive marketplace means putting exceptional customer service at...
Social media used to be just fun, light and easy. In the last few years it has morphed from a playground to the smart marketers dream arena! According to Pew Research, two-thirds of American adults ( 75%) use social networking sites. The rise of social media has affected such things as work, politics, communication patterns around the globe, as well...
