Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

Pros and Cons of Drones for Business

November 5, 2015 9:03 am Published by Leave your thoughts

Drones have been all over the news as of late.  They are a hot button topic that has stirred up may questions about their use.  How will they impact business?  What kind of safety issues should businesses and individuals be concerned about?  Are they a violation of privacy? How can my company use drones?  The federal government has been looking...


Making the Most of Your Email Marketing Campaign

November 3, 2015 8:04 am Published by Leave your thoughts

Before we discuss techniques to optimize your email campaigns, here are some statistics on email and email usage patterns that may open your eyes to the importance of making the most of your email campaign. 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn) When asked to opt-in to receive updates from a company, only...


Family Succession Tips

October 29, 2015 1:43 pm Published by Leave your thoughts

Investopedia reports that between 80-90% of businesses in the U.S. are owned or controlled by families. About a third of them are Fortune 500 companies. But this doesn’t mean they are all big corporations. In fact many are small- to mid-sized businesses. Family-owned businesses also account for approximately 78% of jobs created in the United States. With these statistics it...


Productive Business Networking

October 20, 2015 9:51 am Published by Leave your thoughts

Business networking can be a valuable strategy to: get referrals, connect with prospective partners/clients, gather insights on innovation in your field or merely expose your name or brand.  Unfortunately networking can be overwhelming meeting new people, keeping up with conversations and making those connections convert into customers.  Here are some tips to make the most of your networking events. Before...


Getting Your Business Idea off the Ground

October 8, 2015 7:05 am Published by Leave your thoughts

Steve Jobs, Mark Zuckerberg, Bill Gates, and Fred Smith.  Just a few of the  business leaders who started their careers with merely an idea and a dream.  Do you have an amazing idea for business that you would like to see grow into fruition?   Great!  Unfortunately, having a brilliant business idea is only the first step on a long road...


Goal Setting Strategies and Apps

October 5, 2015 9:57 am Published by Leave your thoughts

Every business, whether small or large, has goals that they hope to attain.  The hallmark of successful  businesses are goals or objectives that have been carefully crafted in a way that can guide a company to reach their full potential.  What are some strategies to creating goals that can bind a workplace together working toward a common goal? Let’s look...


Make the Most of your Google AdWords Campaign

October 1, 2015 9:02 am Published by Leave your thoughts

Google Adwords, Google’s powerhouse advertising service can be cost-effective and highly successful for businesses who wish to target specific audiences and make the most of every marketing dollar.  Carefully planning and executing your AdWord campaign with the search engine behemoth is the key to getting the most bang for your buck in the advertising world.  What are the top tips...


Nurturing a Culture of Innovation

September 29, 2015 7:25 am Published by Leave your thoughts

Our world today is evolving faster (technologically speaking), than it ever did in the past.  Technology is constantly being improved  to better suit our lifestyles and needs.  Even before the high tech boom in the Silicon Valley in the 20th Century, the business world was in a constant race to be more creative and more innovative.   How then, do...


Training Your Sales Staff

September 22, 2015 3:10 pm Published by Leave your thoughts

All owners, managers, and leaders want their valued employees to have the proper tools and knowledge to succeed at their job.  No department needs this more than the sales staff in your business.  Correctly training your sales team can give them the appropriate tools and knowledge to take them from mediocre to a force to be reckoned with in no...


Onboarding Issues

September 17, 2015 10:28 am Published by Leave your thoughts

Welcome to the team!  Here is a pack of forms that need to be filled out (in triplicate) for Human Resources, a room full of strangers that you will need to get to know and a company handbook that you will need to familiarize yourself with!  And then you need to become a contributing member of our work team and...