Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...
In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter your...
Addressing Hiring & Training Needs – State Workforce Programs that Benefit Businesses In this engaging webinar, learn about a series of state workforce development programs administered by Commonwealth Corporation that can help businesses meet their workforce challenges. These established programs, such as the Workforce Competitiveness Trust Fund and the Workforce Training Fund Program, help businesses...
Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business...
Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that want to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Marketplace - Health Connector for Business. During this session, representatives from the Commonwealth’s Health Connector will detail how small employers (those with 50...
Your nonprofit's success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. We will discuss ways to recruit board members, achieve the right composition of your board, and maintain...
This interactive workshop will equip attendees with the tools needed to craft your sales pitch leading to a pipeline of prospects to grow your business. Learn how to tailor your pitch messaging and branding for different written and oral communications to attract new client opportunities. Attendees will leave the session with at least one script...
Northeast Legal Aid, Inc. (NLA) staff attorneys will lead this Contracts Basics for Small Business Owners workshop that will cover the essentials of business contracts that every small business owner should know. In this workshop, the presenters will: · Explain why contracts are important for small business owners · Describe common business contracts · Share...
We’ve all been told that networking is about working the room—shaking hands, handing out business cards, and striking up conversations with as many people as possible. But what if that’s the wrong approach? Networking isn’t about talking to everyone. It’s about attracting the right conversations. Come to this workshop and learn how to attract the...
New to grant writing? This workshop will equip you with the essential skills to craft a and competitive grant proposal. You’ll learn how to identify the right funding opportunities, analyze grant guidelines, and structure your request using a logic model. The session will cover key elements such as developing a clear budget, writing a compelling...
