• Grow Your Business on Instagram: Content That Works

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. We’ll begin with a straightforward overview of how social media algorithms work and...

  • Pricing: How much Should I charge

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    One of the most difficult questions is what to charge? Do I give big discounts to get my first customers? Being the low-cost provider is a plan to go broke. So how do I maximize income without jeopardizing the future of my business? Learn: The answer is part science and part gut feel; there are...

  • Business Front Door Program Lunch & Learn

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Nonprofit Series-Developing Donor Relationships and other Fundraising Strategies

    ONLINE , United States

    Learn how to lay a comprehensive financial foundation and build an outreach strategy to Identify appropriate sources of funding with people who support your vision. Learn: How to building donor profiles with segmentation, craft a compelling case for support, and developing a multi-channel fundraising plan. Facilitator: Melissa Kenig This informative webinar is offered at no...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...

  • Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience’ Learn: How to craft a unique brand promise position your business to stand out in the market. How to develop with a foundational brand strategy and practical tools Facilitator: Jessamyn...

  • Attracting and Retaining Top-Notch Talent

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this comprehensive, attorney-led workshop, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. Join us in-person, where...

  • Business Front Door Program (WEBINAR)

    ONLINE , United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Contracts Basics for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...