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Enterprise Center at Salem State University

September 2019

CREATING A BUSINESS PLAN THAT IS INVESTOR-READY

September 10, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

  Is your business plan grounded in (investor) reality?  Learn the common business plan shortcomings to avoid, and make your business plan financially attractive to investors. Speakers:  Peter Dragone and Hans van Putten, Co-Founders, World Wide Local Connect (WWLC)                                       

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WHAT ARE YOUR COMPETITIVE AND COMPARATIVE ADVANTAGES?

September 11, 2019 @ 8:30 am - 10:30 am
The Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

What is your competitive advantage?  What is your comparative advantage?  What problem are you trying to identify and for whom?  Learn the the answers to these questions which are critical to a business’s success. Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting

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PITCH PANEL SESSION

September 12, 2019 @ 8:00 am - 5:00 pm
The Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Pitch your product or service before our panel of business professionals and receive valuable feedback to help you prepare your business plan for the 2019 North of Boston Business Plan & Competition in the fall.  Learn more at enterprisectr.org/bpc.

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SECRETS OF EFFORTLESS SELLING

September 19, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Do you hate sales?  Discover how to overcome the 3 biggest reasons you may be struggling during sales conversations so you can start attracting more clients. Speaker: Kate Beeders, Founder, Brilliance BuildersTM

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UNDERSTANDING YOUR BUSINESS FINANCIALS

September 24, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Too many businesses do not understand the importance of cash flow and how it impacts their operations. Learn how much money a business must have to (a) launch itself, (b) sustain itself and (c) grow. Speaker:  Charles Smith, Senior Vice President, SBA Program Manager, Eastern Bank

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BRINGING YOUR CAPITAL NEEDS AND MEANS INTO ALIGNMENT

September 25, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Learn how to think about investment capital, how to raise cash from angel investors and friends and family, and how to forecast and minimize your capital needs. Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting

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GETTING STARTED WITH FACEBOOK FOR BUSINESS

September 26, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Facebook is still the reigning social media platform with over 2.3 billion users. Learn 10 simple steps to create a successful strategy to get results and leave with a plan that you can implement immediately. Speaker: Pamela Pearson, Catalyst for helping small business entrepreneurs grow by leveraging Attraction Marketing and digital strategies.

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October 2019

INSTAGRAM 101

October 1, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Instagram is one of the fastest growing networks in the world.  Learn the basics from setting up your business profile and creating posts to getting found by, and engaging with, potential customers. Speaker: Alanna Nardella Frost, CEO and Creative Director, Panic2Euphoria

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DEVELOP A WINNING PITCH

October 2, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Pitching your product or service is among the most important skills of a business owner. Learn techniques to employ that will enhance your pitch and yield successful results. Speaker:  Paul Parisi, President and Founder, SaviorLabs  

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THE ART OF LISTENING IN A FAST-PACED WORLD

October 3, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Listening is a mindful choice that we must make in order to create balance in our lives and be the best leader we can be. Join us and master one of life’s most important skills. Speaker: Kit Pang, Founder, BostonSpeaks

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HOW TO SECURE PRIVATE EQUITY AND VENTURE CAPITAL FINANCING

October 8, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Do you need additional capital to take your business to the next level? Demystify the due diligence process and be prepared for when opportunity knocks. Remember, “By failing to prepare, you are preparing to fail.” Speakers: Praveen Sahay, Managing Director, WAVE Equity Partners; Matt Polimeno, Operating Partner, WAVE Equity Partners

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POWERING YOUR EXPORTS: A PROGRAM FOR MANUFACTURING AND TECH COMPANIES

October 9, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

If you are a manufacturing or technology company in Massachusetts, you should be connected to the global market. Learn the steps you can take to be among the many successful exporters who derive more revenue from outside the U.S. than from within it. Build export operations that are effective and compliant. This program is about taking your sales and operations to the next level – we’ll discuss the steps to take for international expansion, implementation of export operations, and some of…

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ATTRACTING A TALENTED WORKFORCE

October 10, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Finding talented employees in today’s job market is tougher than ever! Learn the tips and tricks for creating effective postings and jobs ads that will attract the caliber of candidates you will be excited to hire. Speakers: Amanda Leonardi, HR Generalist and Jennifer Serei, HR Generalist, MassPay

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HOW TO BE ACCESSIBLE IN THE DIGITAL SPACE

October 17, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

ADA laws have expanded into the digital space and now record-breaking website compliance lawsuits are being filed against small business owners.  Learn the most effective ways for you to make your visuals, website, and content ADA compliant. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive

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November 2019

COMPENSATION PLANNING FOR GROWTH MINDED COMPANIES

November 7, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Discover effective strategies for aligning profit goals with employee compensation, referral source rewards, and partner channel plans. Speaker: Cori DiDonato, Founder and Owner, Silver Tiger Consulting

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LINKEDIN – WHAT IT CAN DO FOR YOU AND YOUR BUSINESS

November 13, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

LinkedIn has become so much more than a way for business people to stay connected. Learn how participating in the LinkedIn community on a weekly or daily basis can help your business succeed. Speaker:  Jim Panagas, Business Communications Strategist

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SMALL BUSINESS CLINICS

November 13, 2019 @ 10:00 am - 12:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

North Shore Alliance for Economic Development, the Massachusetts Office of Business Development, and the Enterprise Center invite you to meet one-on-one with a select group of state leaders to discuss your specific business needs and the state-provided resources that may be available to you.  To schedule an appointment, contact Terry Brancato at 978-542-2505. Maria Nigro Di Stefano, Northeast Regional Director, Massachusetts Office of Business Development / U.S. Small Business Administration, Massachusetts District Office Mark Sullivan, Executive Director, Massachusetts Office of…

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AUTHENTIC NETWORKING: BUILDING YOUR BRAND WITHOUT SELLING YOURSELF OUT

November 14, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Networking is an essential skill for today’s entrepreneurs.  Learn the strategies needed to network authentically -- by defining your objective, clarifying your brand, identifying your accomplishments and developing your pitch, all while leveraging your strengths. Speakers: Debbie Tyson and Erica Rydzewski, Consultants, Yin and Yang Partners

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14th Annual Million Dollar Women Symposium

November 15, 2019 @ 7:30 am - 11:30 am
Hawthorne Hotel, 18 Washington Square W
Salem, MA 01970 United States
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$40

Save The Date This annual symposium showcases “Million Dollar Women” – women who have started companies that have gross revenues of over a million dollars. Our panelists share their stories, successes and lessons learned to an eager audience.  The Symposium provides an opportunity for entrepreneurs to see and hear the true stories of successful female business owners. 2019 Line-up Will Be Announced This Summer

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PRICING YOUR PRODUCTS AND SERVICES

November 19, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine pricing based on costs, customer goals, trends and competition. Speaker: Barry Horwitz, Horwitz & Company

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HOW TO BUILD YOUR DREAM TEAM

November 21, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Every entrepreneur needs a strong team for support and advice. Learn how to choose and work with attorneys, insurance agents, and accountants to build a team that can help you overcome any challenge. Speaker: Attorney Meredith Fine, Cape Ann Business Law, PC

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December 2019

DO YOU HAVE WHAT IT TAKES TO BE AN ENTREPRENEUR?

December 3, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

The core skills needed to thrive as an entrepreneur are unique. Using a master list of competencies, learn how to define and build your skillset as a springboard for entrepreneurial success. Speaker: Jim Ognibene, M.Ed., Founder and Creative Director, Visioneer Consulting

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HOW TO CREATE CONVERSATIONS THAT WILL GAIN & RETAIN CLIENTS

December 5, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

People do business with those who make them feel valued and heard. If you cringe at the thought of social conversation or/and want to make your traditional/digital conversations more strategic, come learn practical, implementable techniques. Speaker:  Janet Parnes, Conversation and Etiquette Consultant

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2019 NORTH OF BOSTON BUSINESS PLAN COMPETITION FINALE AND AWARD CEREMONY

December 6, 2019 @ 1:00 pm - 4:30 pm
Petrowski Room Marsh Hall, 71B Loring AVE
Salem, MA 01970 United States
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Free

Join us as the finalists present their plan to an audience of judges and community members. Co-sponsored by the North Shore Alliance for Economic Development  

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MARKETING FOR SUCCESS

December 10, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Are you overwhelmed by all the options you have for marketing your business? If your marketing isn't getting the outcomes you want, learn the 4 key areas to focus on for best results. Speaker:  Jamie Bradley, Founder, Sophwell

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