Small Business Resource Webinar: Massachusetts Supplier Diversity Office

ONLINE , United States

The Massachusetts Diversity Office is regarded as the most inclusive state supplier diversity office in the nation and is dedicated to increasing opportunities for small and diverse Massachusetts businesses through robust outreach, certification, and education. Its mission is to promote diversity, equity and inclusion in state contracting by: Certifying diverse businesses (minority, women, veteran, service-disabled veteran,...

Achieve More with GenAI: AI as Your Ultimate Business Collaborator

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again!  If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

Email Marketing Unleashed: Strategies for Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Ready to take your email marketing to the next level? In this engaging and interactive workshop, you'll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...

Developing a Strategy to Get Your Instagram Content Seen in 2025!

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

Start Up Tuesday – Building a Better Business Plan

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

Simple Strategies for High-Impact Marketing in 2025

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter your...

Start Up Tuesday – Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business...

Start Up Tuesday – Nonprofit Series – Building a Board and Ensuring their Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Your nonprofit's success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. We will discuss ways to recruit board members, achieve the right composition of your board, and maintain...

Start Up Tuesday – Sales for the Non-Salesperson: A Practical Guide to Driving Business Growth

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

This workshop is designed for entrepreneurs, freelancers, and professionals who do not consider themselves natural salespeople but need to boost their business success. Participants will learn how to create a simple yet effective sales plan tailored to their unique business needs. Key topics include: Identifying and understanding your target customers. Crafting value-driven sales messages that...

Start Up Tuesday – Non-Profit Series: Developing Donor Relationships and other Fundraising Strategies

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Learn how to lay a comprehensive financial foundation and build an outreach strategy to Identify appropriate sources of funding with people who support your vision. We will review building donor profiles with segmentation, crafting a compelling case for support, and developing a multi-channel fundraising plan. Presenter: Melissa Kenig, SCORE Northeast Massachusetts This informative workshop is...

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