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Enterprise Center at Salem State University

Upcoming Events

May 2018

WHAT ARE YOUR COMPETITIIVE AND COMPARATIVE ADVANTAGES?

May 24, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What is your competitive advantage?  What is your comparative advantage?  What problem are you trying to identify and for whom?  Learn the the answers to these questions which are critical to a business’s success.     Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting The Business Plan Program and Competition workshops are a series of monthly opportunities for business owners to learn key components of writing successful business plans.  This series is developed for people who are thinking of planning…

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June 2018

Start-up Tuesdays: MAXIMIZING CASH FLOW

June 5, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Why is cash flow so important? Understanding and managing cash flow is essential to position your company for success, and for access to debt and equity financing. | FREE Speaker: Bruce Share, COO, BestBanking.com and CEO, Best Business Advisors

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OPTIMIZING VIDEO ON SOCIAL MEDIA PLATFORMS

June 12, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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It is no secret that video and social media are a powerful combination.  The average person currently watches a minimum of one hour of video on social media every week. In order to be successful in reaching as many people as possible, you’ll want to ensure your video content is tailored to each social media platform. This workshop will discuss how to leverage and optimize video on a variety of social platforms to help maximize your views and market your…

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Bringing Your Capital Needs and Means into Alignment

June 13, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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        Learn how to think about investment capital, how to raise cash from angel investors and friends and family, and how to forecast and minimize your capital needs. Speaker: Doug Bates, Principal, Aderit Internet Marketing Consulting

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HOW TO HANDLE CRISIS COMMUNICATIONS IN A 24/7 WORLD

June 14, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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A crisis can be disruptive to your normal business operations and have a negative impact upon your company. Learn what to do before, during and after a crisis. | FREE Speaker: Susan Shelby, FSMPS, CPSM, President and CEO of Rhino Public Relations

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HOW TO GET MEDIA COVERAGE FOR YOUR BUSINESS

June 19, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Are you a small business owner or Entrepreneur with a great business constantly asking why more people don’t know about your amazing story, product, or services? Learn how to get your business on TV and other media from someone who makes their living as a writer, producer, anchor and reporter for such programs as Chronicle, WCVB Newscenter 5 and Cityline.  Leave with a better understanding of what media looks for and how decisions are made. FREE Speaker: Nneka Nwosu Faison, Producer and…

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THREE MAGIC WORDS TO BUILD YOUR BRAND

June 21, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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BE, DO, SAY, learn how these three words can help you build an "industrial" strength brand from the get-go that is capable of growing, evolving and creating value for your company as it grows. Explore a holistic perspective of your brand that extends beyond look and feel and through your core customer and employee experiences and, most importantly, ensure you've got the right measurements in place to track your brand ROI. | FREE Speaker: Ross Dobson, Founder and President, Sir Isaac

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TED TALK BLUEPRINT FOR SUCCESSFUL PRESENTATIONS

June 26, 2018 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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There is nothing sweeter than putting yourself in front of your ideal clients who truly want what you have to offer. Public speaking is a powerful way to easily attract clients.  When you speak in public you automatically garner respect, because you are presenting from the platform of the expert and therefore, you are naturally granted trust. You can efficiently attract clients because your attendees are interested in your topic; they want to learn from you and are likely to…

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