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Enterprise Center at Salem State University

February 2020

SIMPLE TIPS TO IMPROVE YOUR WEBSITE

February 27, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Your website could be costing your business thousands of dollars if it’s not attracting leads. By updating the design of your website, you can produce more leads and better track results. Learn some simple tips and suggestions to make your website work more effectively for you. Speaker: Donato Dandreo, President, Compete Now

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March 2020

CREATE YOUR WEBSITE – 3 PAGES YOU NEED TO PUBLISH WITH CONFIDENCE

March 5, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Creating your website can feel like a daunting task. Learn best practices for creating your content and launching your site.  You will receive a complimentary Constant Contact Web Builder account where you can build and host your site. Speaker:  Cori DiDonato, Founder and Owner, Silver Tiger Consulting

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HOW TO CREATE AN EFFECTIVE MARKETING PLAN

March 10, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Marketing is a broad – and critical – aspect of your business. Learn the steps you can take to prioritize and implement all of the strategic elements of a great marketing plan. Speakers:  David Kovner, Principal and Art Sesnovich, Principal, Bulldog Communications Co-sponsored by the North Shore Alliance for Economic Development

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TAKE YOUR MARKETING TO THE NEXT LEVEL WITH INSTAGRAM 2.0

March 12, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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This workshop is recommended for business owners who have existing Instagram accounts and are familiar with the platform. Learn how to create a winning Instagram strategy by optimizing your profile, content, & engagement to entice your target audiences. Speaker: Alanna Nardella Frost, Creative Director, Panic2Euphoria Consulting

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ONLINE ADVERTISING & TRACKING RESULTS

March 17, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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With so many on-line advertising options available, deciding where to concentrate your efforts can be difficult.  Learn the different platforms and develop a strategy using certain methods to track success and validate your decisions. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive

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GETTING YOUR BUSINESS INTO THE NEWS

March 18, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn to use your trusted, local news source for all of your marketing needs, both free and paid. Reaching your targeted audience has never been easier with the numerous options available from print, magazine and digital media. Speaker: Karen Andreas, Regional Publisher, North of Boston Media Group

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NEW STRATEGIES IN CONTENT MARKETING AND SEO

March 19, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What used to work in Content Marketing and SEO a few years ago, won’t work today. Learn new tools, strategies and 12 action steps that will up your game and help increase your revenues.     Speaker: John McDougall, President and CEO, McDougal Interactive  

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HOW TO USE WORDS TO BUILD BRAND AND DEMAND

March 24, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn how to write marketing copy that is powerful and persuasive — whether you’re creating ads, email, social media, direct mail, a website, or more — including quick tips, valuable tools, and lots of real-world examples.       Speaker: Alex MacAaron, Creative Director & Queen B, B Direct Marketing Communications

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CONNECTING YOUR BUSINESS TO THE COMMONWEALTH

March 25, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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  This FREE workshop is designed for businesses that are interested in learning how to do business with the State. The workshop will provide participants with information about:     The bidding process and where to find bidding opportunities The basics of COMMBUYS, the Commonwealth’s online Market Center How to market to public entities (including state and local agencies) The Small Business Purchasing Program and SDO Certification Moderator: Maria DiStefano, Northeast Regional director, MA Office of Business Development Speaker: Erin…

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PRESENT LIKE THE PROS

March 26, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Presentation skills are critical for influencing, selling, and connecting with others. This workshop will help you “engage the room” when you speak by providing techniques to project confidence, tell stories and make your meetings memorable. Speaker: Stacey Shipman, Principal, Engage the Room

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May 2020

REACH CUSTOMERS ONLINE WITH GOOGLE AND USE DATA TO DRIVE BUSINESS GROWTH

May 12, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Free

Learn best practices on how to find customers and promote your business using Search Engine Optimization and Smart Campaigns in Google Ads. Then use that data to analyze trends to make well-informed, actionable marketing decisions. Speaker: Bryan Caplan, National Speaker – Google and CEO, Bryan Caplan Marketing    

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