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Enterprise Center at Salem State University

March 2019

Video Content : How to Attract More Business Prospects

March 21, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn how to leverage Video Search Engine Optimization (Video SEO) in your inbound marketing efforts to transform your video content into powerful, searchable text in order to help prospects find your business online. Co-sponsored by MA Small Business Development Center

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10 Secrets to Getting Free Press

March 26, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn how to get free publicity with HARO, HelpAReporter.com, and gain media attention to build your brand, business and bottom line. Discover the tips, tools and tricks you need to get published! Sponsored by the MA Small Business Development Center

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Drive Your Business with Social Media

March 28, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Social media has changed the marketing game! From understanding the different social media platforms, to choosing what to say and where to say it, this workshop will give you the keys to the most effective social media marketing plan. Co-sponsored by MA Small Business Development Center

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April 2019

SOCIAL MEDIA MARKETING 101

April 2, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Are you considering a social media marketing campaign and don’t know where to begin? Learn the basics of the most popular platforms and discover what makes content exciting.   Speaker: Natalie Bowers, Owner, Acorn Communications Co-sponsored by the MA Small Business Development Center | FREE  

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HOW TO WRITE A BUSINESS PLAN

April 3, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Studies show that you have a better chance of success with a business plan. Learn how to write a business plan for all aspects of your business, including marketing, finance, operations, personnel and overall strategy. Speaker:  Walter Manninen, Sr. Business Advisor/Financial Analyst, MA Small Business Development Center Business Plan Program and Competition Co-sponsored by the North Shore Alliance for Economic Development

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SUCCESSFUL E-COMMERCE – THE STUFF, THE SITE & THE STORY

April 9, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Let’s demystify e-commerce jargon. Let’s talk about what you will sell (the stuff); how to pick a platform, plus SEO, photography and product descriptions (the site); and how to market and promote your shop (the story). You got this! Ashley Judge, Head Gal, AlwaysFits.com Co-sponsored by the North Shore Alliance for Economic Development

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HOW TO KEEP YOUR TOP TALENT

April 23, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                    Employee turnover rates are at an all-time high. Learn why people leave their jobs and discover what you can do to keep your top talent. Speaker: Lesley Tracy, Senior Consultant, Changing Behaviors Consulting Services Co-sponsored by the North Shore Alliance for Economic Development

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DISCOVER YOUR BRAND

April 25, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Roll up your sleeves and get ready to be branded! Identify your business’ brand archetype and understand how this translates to improving your marketing and business strategy. Participants MUST register AND submit a 20-minute branding questionnaire in advance to maximize results.   Speaker: Rafael Barbosa, Principal & Creative Director, Center Cut Marketing

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MAXIMIZING CASH FLOW

April 30, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Effective cash flow management is essential to position your business for success. Learn how every decision and action step you take impacts cash flow, discover the key tools needed to make the best decisions for your company. Speaker: Bruce Share, Chief Operations Officer of Bestonomics and CEO if its subsidiary, Best Business Advisors Co-sponsored by the North Shore Alliance for Economic Development

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May 2019

ACCESS TO CAPITAL

May 2, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                    Financing is one of the most important factors in starting and operating a business. Come listen to finance experts discuss how the process works. Speakers: Lisa Gonzalez Welch, SBA Economic Development Specialist, Jugmi Rao, VP Relationship Manager-Small Business, North Shore Region TD Bank, and representatives from ACCION. Co-sponsored by the North Shore Alliance for Economic Development

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SELLING ON AMAZON: BASICS AND BEST PRACTICES

May 7, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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                Learn the simple, effective strategy used by small brands to compete powerfully on Amazon.  You’ll also discover Amazon’s profit equation, the 10 steps to creating an irresistible product listing, 11 critical costs to consider and more. Speaker: Heather Sears, Founder, Kinshokitchen.com Co-sponsored by the MA Small Business Development Center

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WHAT DO YOU NEED FOR A MANAGEMENT TEAM TO BE SUCCESSFUL?

May 8, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Each business owner needs to understand their strengths and how to make up for their corresponding weaknesses. Learn also how to identify current employee core competencies, what they should be and who to turn to for outside skills. Arend de Jong, Business Strategy Specialist & CEO, The Strategy Bureau     Business Plan Program and Competition Co-sponsored by the North Shore Alliance for Economic Development

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SMALL BUSINESS CLINICS

May 8, 2019 @ 10:00 am - 12:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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North Shore Alliance for Economic Development, the Massachusetts Office of Business Development, and the Enterprise Center invite you to meet one-on-one with a select group of state leaders to discuss your specific business needs and the state-provided resources that may be available to you.  To schedule an appointment, contact Terry Brancato at 978-542-2505. Maria Nigro Di Stefano, Northeast Regional Director, Massachusetts Office of Business Development / U.S. Small Business Administration, Massachusetts District Office Mark Sullivan, Executive Director, Massachusetts Office of…

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SETTING AND ACHIEVING TRANS-FORMATIVE GOALS

May 9, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Create a goal that would result in a quantum leap forward in your business, uncover any obstacles that may arise, and learn how to apply simple daily practices to keep you on track to succeed. Pam Driscoll, Pamela Driscoll Coaching LLC

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ACCELERATE YOUR BUSINESS SUCCESS

May 14, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Google, YouTube, and countless organizations credit their success to continuous improvement programs…your turn!  Walk away having created your own improvement program and see immediate increases in your organization’s effectiveness, focus and momentum.   Norm Brzycki, Executive Director/Founder, DASHstrategic Co-sponsored by the MA Small Business Development Center | FREE  

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What You Need to Know about the Massachusetts Family and Medical Leave Law

May 16, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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The Massachusetts Family and Medical Leave law will significantly change how employers handle leave requests. Learn how it will impact employer leave policies and what employers may do to prepare for this law change. Speaker: Maureen Louise Pomeroy, Esquire, Pomeroy Law P.C.

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SBA LOANS 101

May 21, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Join Lender Relations Specialist Dan Martiniello as he details the SBA Loan Guaranty programs, services, and benefits for small businesses. Learn about the 7(a) and 504 loan programs, Lender Match Service and more to help your business succeed. Daniel Martiniello, Lender Relations Specialist, Massachusetts District Office, U.S. Small Business Administration Co-sponsored by the North Shore Alliance for Economic Development and the MA Small Business Development Center

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June 2019

IS FRANCHISING RIGHT FOR YOU?

June 4, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Find your franchise match! Learn about the opportunities of owning a franchise and discover the options that meet your goals. Speaker: Steve Rosenkrantz, Career Transition Coach, The Entrepreneur’s Source Co-sponsored by the North Shore Alliance for Economic Development

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WHAT IS YOUR BUSINESS AND WHAT WILL IT TAKE FOR YOU TO SUCCEED

June 5, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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              This workshop provides a broad look at the three most basic questions every business owner must be able to answer: Who are your customers? What is your customer focus? What is your product or service? And how is it unique or different from what is already in the market? What is your chosen distribution channel or, how will you get your product/service to market? Speaker: Paul Parisi, President and Founder, SaviorLabs Business Plan…

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CREATING PRINTED MARKETING MATERIAL TO ATTRACT CUSTOMERS

June 6, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Contrary to popular belief, print is alive and remains one of the best ways to showcase your business. Learn the fundamentals of print design to create an impressionable marketing piece that will attract your customers. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive

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HOW TO CONDUCT PERFORMANCE EVALUATIONS

June 11, 2019 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Performance evaluations are important, for employer and employee alike. This workshop will cover everything from documenting performance, legal implications and common pitfalls during the meeting itself and communicating effectively with your employees. Speaker: Nancy Saperstone, Senior HR Business Partner, OneDigital | Insight Performance

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November 2019

14th Annual Million Dollar Women Symposium

November 15, 2019 @ 7:30 am - 11:00 am
Hawthorne Hotel, 18 Washington Square W
Salem, MA 01970 United States
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Save The Date This annual symposium showcases “Million Dollar Women” – women who have started companies that have gross revenues of over a million dollars. Our panelists share their stories, successes and lessons learned to an eager audience.  The Symposium provides an opportunity for entrepreneurs to see and hear the true stories of successful female business owners. 2019 Line-up Will Be Announced This Summer

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