Enterprise Center at Salem State University

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Achieve More with GenAI: AI as Your Ultimate Business Collaborator

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Unlock the potential of AI to work smarter, not harder. This workshop introduces small and medium-sized business leaders to the power of generative AI to elevate productivity, spark creativity, streamline operations, and supercharge marketing efforts. Dive into actionable strategies, from effective prompt crafting to ethical AI practices, and discover tools that can make a big...

Start Up Tuesday –Strategic Planning for Your Business

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Year-end is a great time to step back and review your operations and any progress towards the goals you set. It may also be a time to re-think some of your original assumptions and change course, based on what you've learned. In this workshop we'll discuss a planning discipline and how you can continuously monitor...

Successfully Navigating the Social Media Landscape 2025

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

Start Up Tuesday – Starting & Launching a Business; What You Need to Know

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...

Small Business Resource Webinar: Massachusetts Supplier Diversity Office

ONLINE , United States

The Massachusetts Diversity Office is regarded as the most inclusive state supplier diversity office in the nation and is dedicated to increasing opportunities for small and diverse Massachusetts businesses through robust outreach, certification, and education. Its mission is to promote diversity, equity and inclusion in state contracting by: Certifying diverse businesses (minority, women, veteran, service-disabled veteran,...

Achieve More with GenAI: AI as Your Ultimate Business Collaborator

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again!  If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

Email Marketing Unleashed: Strategies for Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Ready to take your email marketing to the next level? In this engaging and interactive workshop, you'll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...

Developing a Strategy to Get Your Instagram Content Seen in 2025!

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

Start Up Tuesday – Building a Better Business Plan

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

Simple Strategies for High-Impact Marketing in 2025

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter your...

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