• Intellectual Property Basics

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...

  • Launching & Starting a Business: What you need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist, actionable tips, and real-world insights on launching and growing a business. The workshop also addresses...

  • Smart Fundraising for Nonprofits using AI (WEBINAR)

    Online Zoom Webinar MA

    What if you could quickly discover what motivates your donors, write compelling messages in minutes, and develop campaign ideas that feel fresh, not formulaic? What if you could do it all without hiring more staff or extending your planning timeline? Learn how nonprofit professionals are using platforms like ChatGPT to tackle real fundraising challenges. From...

  • Small Business Resource Series: Massachusetts Health Connector for Business-Health Coverage Options for Small Employers (WEBINAR)

    ONLINE , United States

    Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that need to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans that provide...

  • Start Up Tuesday – Crafting Your Brand for Growth & Connection

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for Start Up businesses. Building a strong, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy...

  • Simple Steps for Starting Your Business Series Session #1

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Using the downloaded free Simple Steps for Starting Your Business Guide this workshop overviews sections 1-9 “Ready to Start” including knowing your different business type options, understanding the many roles you play, and “making it legal. This workshop includes checklists, self-assessments, practical tips, and real-world advice on starting a successful business from guest speakers including...

  • The Building Blocks to Start a Successful 501c3 Organization – WEBINAR

    Online Zoom Webinar MA

    WEBINAR Learn how a not-for-profit 501c3 could be a good fit for your business; what you need to file, how to build your initial Board, and how to start fundraising for your programs and services. Understand the primary non-negotiable planning documents utilized by nonprofit leaders, understand how to launch your initial charitable program on a...

  • AI Series: Session #1 A Practical Guide to AI-Driven Growth for Entrepreneurs

    Enterprise Center MA

    Many small business owners are looking to leverage Artificial Intelligence but aren't sure where to start. Join us for an empowering, jargon-free workshop designed specifically to help you grow your business safely and effectively using modern AI tools. AI is transforming the business landscape at breakneck speed, and you don't need a computer science degree...

  • Building Grant-Ready Budgets for Your Nonprofit – WEBINAR

    ONLINE , United States

    Take the fear and dread out of budgets and financials! In this beginner workshop, we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read a profit and loss statement, along with strategies for aligning your...

  • Finding & Retaining Volunteers WEBINAR – Non-Profit Series #2

    Online Zoom Webinar MA

    Volunteers play an important role in our community. Volunteer activities can include anything from caring for children, feeding the homeless, and rescuing animals to protecting our natural resources and environment. This training explores not only the many roles that volunteers can take on within your charitable program, but also how to plan for your volunteers,...