Enterprise Center at Salem State University

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  • Understanding Employment Classification: Independent Contractor vs Employee (WEBINAR)

    ONLINE , United States

    Are you hiring workers for your business? Join business attorneys for this informative webinar focused on Massachusetts and federal employee classification laws and regulations. This session will provide guidance on distinguishing between independent contractors and employees, understanding employer responsibilities, and recognizing the legal protections afforded to employees. Topics Covered: · Independent Contractors vs. Employees: Why...

  • LinkedIn + Reddit: The Content Engine for Business Growth

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    “LinkedIn + Reddit: The Content Engine for Business Growth” is a 2 hour, no-fluff workshop for small business owners who want a simple way to get more visibility, build credibility, and generate trust on LinkedIn & Reddit. We’ll break down how people actually vet businesses today (feeds + forums + recommendations), why “just post more”...

  • SBA Procurement Workshop (WEBINAR)

    Online Zoom Webinar MA

    The SBA procurement workshops are designed to help small businesses understand the federal contracting process and how to effectively compete for contracts. These workshops cover a range of topics, including: Understanding federal contracting: Participants learn about the different types of contracts and certifications available. Spotting opportunities: Workshop attendees learn smart ways to identify and pursue...

  • Start Up Tuesday – Writing a Winning Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their...

  • Unlock the Marketing Potential of Your Small Business

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Marketing your small business doesn’t have to be overwhelming, even without a dedicated marketing team. If you’re struggling to find the time or strategy to make it work, this workshop is for you! In this highly interactive session, you’ll learn how to focus your efforts on the areas that deliver the best results for your...

  • Finding & Retaining Volunteers (WEBINAR)

    Online Zoom Webinar MA

    Volunteers play an important role in our community. Volunteer activities can include anything from caring for children, feeding the homeless, and rescuing animals to protecting our natural resources and environment. This training explores the diverse roles volunteers can play within a charitable organization and provides practical guidance on planning for volunteer engagement, recruiting and onboarding...

  • Intellectual Property Basics

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...

  • Launching & Starting a Business: What you need to Know

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist, actionable tips, and real-world insights on launching and growing a business. The workshop also addresses...

  • Smart Fundraising for Nonprofits using AI (WEBINAR)

    Online Zoom Webinar MA

    What if you could quickly discover what motivates your donors, write compelling messages in minutes, and develop campaign ideas that feel fresh, not formulaic? What if you could do it all without hiring more staff or extending your planning timeline? Learn how nonprofit professionals are using platforms like ChatGPT to tackle real fundraising challenges. From...

  • Small Business Resource Series: Massachusetts Health Connector for Business-Health Coverage Options for Small Employers (WEBINAR)

    ONLINE , United States

    Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that need to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans that provide...