Based on a study conducted by Forbes, in 2023 12.7% of all full-time employees are now working a fully remote schedule, while 28.2% are working a hybrid model schedule. It’s estimated that by 2025, the percentage of Americans working fully remotely will continue to rise and reach at least 22%. With this projected increase it’s important to learn how to...
Success doesn’t have to come at the expense of the environment. Contrary to popular belief, small businesses can go green without breaking the bank. In fact, sometimes it can even save you money! Here are some simple, economical tips so your small business can be more sustainable. Be Energy-Efficient Energy pollution creates the highest amount of air pollution in the...
If you’re a new business, especially a retail business, you might be debating whether it’s better to be online-only or a brick-and-mortar store. Your budget must be used wisely, after all, and anywhere you can cut expenses can benefit. So is it better to go with an online store, a physical storefront, or hedge your bets with both? Online-Only Online-only...
As a small business owner, you have a lot of responsibility on your shoulders. Your day is filled with meetings, calls, paperwork, emails, and a thousand other things that can’t always wait. And since there are only so many hours in a day, naturally some of these responsibilities bleed out into what should be your off-hours. However, that doesn’t mean...
No matter the size of your business, when your company has a job opening, it needs to be filled. Naturally, you want the most qualified candidate, but you need to ask yourself – do I look outside the company, or is the perfect candidate already in my employ? In case you didn’t know, internal hiring is when a company transfers...
A business is nothing without customers. This is true from startups to Fortune 500 companies. However, as a small business looking to grow, having a loyal customer base is vital. When building a brand, it’s not always enough to have a great product – you need to have great customer service, too. Customer service is one of those things that...
Artificial Intelligence (AI) has been all over the news. Some people have been raving about it while others have spoken out against it. There has especially been chatter about what AI means for small businesses. With so many different voices talking about it at once, it’s easy for misinformation to run wild. On May 9th, from 8:30am – 10am, we’ll...
One of your most vital responsibilities you have as a business owner is being the face of your business. This often means meeting potential clients in-person and making a good impression. During your first meeting, you want to win them over and make them feel like they’re making the right choice using your services. Here are a few simple tips...
Are you the owner of a small business looking to grow? Do you have an idea for a new business but don’t know how to get started? We at the Enterprise Center have resources that can help budding entrepreneurs like you hit the ground running. Located at Salem State University, we advocate for the North Shore small business community. We...
Social media isn’t just for scrolling through on your phone when you’re bored; it’s a vital resource from small businesses. After all, it’s an effective way to get your name out there and raise brand awareness, considering how nearly 4.8 billion people use social media. But it’s not as easy as just taking a picture and adding some hashtags. Here...
