One of the essential features of a successful business is a trusting and professional relationship between employer and employees. One of the best ways to ensure that this relationship is properly established from the very beginning is the use of an employee handbook. While it is definitely not the most interesting document to read(or write for that matter), it is...
At some point in the market there is a tipping point of dominance when an individual product such as Kleenex or Band-aids, changes from being one product to the brand name used to describe all the products in that category. No one ever says “Pass me a bandage.” They say “Pass me a Band-aid.” The same classification happens when talking...
“Success does not consist in never making mistakes but in never making the same one a second time.” George Bernard Shaw “I have not failed. I have just found 10,000 ways that won’t work.” Thomas Edison Everyone makes mistakes. We are human, after all. No matter how much experience we have or how good our intentions are, it is a...
A great business presentation can inspire, inform and call a group to action. Unfortunately, a poorly planned and executed presentation can bore and annoy an audience to the point of harming your brand image or possibly tarnishing your good reputation. What are the most common pitfalls during a presentation and how can you avoid them? Let’s look at the most...
New! 2015 Finalists Announced!! Congratulations to the following companies for making it to the Finals! Bonaloop is a Beverly company connecting residents with local students to complete odd jobs using web and app technology. Far From The Tree produces hard (alcoholic) cider in Salem, MA, using natural, locally sourced ingredients and traditional cider making methods. InsomniSolv, Inc. is based in Beverly and is developing a proprietary...
Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee. You settle in, open up to your favorite section and notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that...
According to Hootsuite, “Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018.” The numbers don’t lie. Advertising on social media in order to drive leads and sales has become an extremely valuable marketing tool. With internet advertising now surpassing traditional print advertising, it is hard to ignore this...
Here is a little lesson in math and marketing . . . the average smartphone user checks their phone up to 221 times per day 90% of American adults have a cell phone 58% of American adults have a smartphone more than 50% of mobile phone users access their phones as their primary means of going online 74% of mobile...
Running your own business means that you probably wear many different “hats” throughout the day including: sales manager, stock person, customer service rep, payroll provider, and many, many more. One area that you may be able to hand over to the experts is analyzing visitor data from your website. If you are just starting out and don’t have a lot...
