The term blog, meaning web log or also known as an e-journal, was not even coined until the late 1990’s when individuals would keep running diaries of their day online whether it was business or otherwise. These were fairly obscure and mostly only read by the authors themselves. From those humble beginnings blogging has evolved into a massive marketing strategy...
According to the latest research on small businesses, 145,000 new businesses start up each year in this country and more than 50% of those disappear with in the course of five years. (Source: Small Business Administration) What causes these businesses to fail at such an alarming rate? There are a number of critical reasons why small businesses fail, including: poor...
April 2015 – A drone lands in Washington D.C. after violating restricted airspace. December 2013 – Amazon founder Jeff Bezos created a buzz throughout the tech world when he introduced the idea of using drones to deliver goods to online shoppers. Revolutionizing Business Operations with Drones You may have heard of drones recently in the news whether it is in...
Remember the “good ole days” when businesses used a Rolodex, paper files and index cards? It really wasn’t all that long ago that those methods were used to store customer information and organize contacts. Now we have CRMs or Customer Relationship Management. What is this and what are the more popular CRM systems? What is CRM? Customer relationship management (CRM)...
Not too long ago, if a customer had a problem with a company, product or service, they only had a couple of options- call or write the owner/manager to discuss the problem. In today’s technologically advanced world where a customer can easily pick up their smartphone and instantaneously access an online review site(for thousands if not millions to see), it...
How many emails do you get a day, a week, a month? According to The Radicati Group, a technology research firm out of California, the average individual receives about 100 email messages every day! That is a lot of information to get through and a large chunk of it is graymail or spam mail. So how does your company compete...
Steve Jobs and Bill Gates revolutionized the cyber world. Oprah Winfrey changed how we view television. Henry Ford redefined the 20th Century with the mass production of automobiles. These entrepreneurs, like most, brought their talent and passion into their business. Business entrepreneurs are great achievers who have the courage, determination and belief in themselves to pursue a dream even...
Far From The Tree, LLC produces hard (alcoholic) cider in Salem, MA, committed to using natural, locally sourced ingredients in all their products, while adhering to traditional cider making methods that go back hundreds of years. Congratulations also go to second place winner Insomnisolv, a company that is developing a proprietary wearable device which helps insomnia without taking drugs and instead...
Prospects. Leads. Future customers. It doesn’t matter the the terminology you use, it is what all marketing teams are after. There are thousands, if not millions, of leads out there waiting to be found. It is finding the right leads that turn into customers that is the tricky part. Identifying, nurturing and converting those leads into long-term, loyal clients takes...
Ask any business owner, regardless if their company is large or small, new or well-established, what they would like most for their company and a majority will answer “more customers.” In this data driven world we live in that means driving more customers to your website to find out about your product or services. What are some of the best...
