Latest Posts

Generating Qualified Leads

Prospects. Leads.  Future customers.  It doesn’t matter the the terminology you use, it is what all marketing teams are after.  There are thousands, if not millions, of leads out there waiting to be found.  It is finding the right leads that turn into customers that is the tricky part.  Identifying, nurturing and converting those leads into long-term, loyal clients takes...



Driving Traffic to your Website

Ask any business owner, regardless if their company is large or small, new or well-established, what they would like most for their company and a majority will answer “more customers.”  In this data driven world we live in that means driving more customers to your website to find out about your product or services.  What are some of the best...



Establishing an Employee Handbook

One of the essential features of a successful business is a trusting and professional relationship between employer and employees.  One of the best ways to ensure that this relationship is properly established from the very beginning is the use of an employee handbook.  While it is definitely not the most interesting document to read(or write for that matter), it is...



Software for Great Presentations

At some point in the market there is a tipping point of dominance when an individual  product such as Kleenex or Band-aids, changes from being one product to the brand name used to describe all the products in that category.  No one ever says “Pass me a bandage.”  They say “Pass me a Band-aid.” The same classification happens when talking...



Common Mistake Made by Bosses

“Success does not consist in never making mistakes but in never making the same one a second time.”  George Bernard Shaw “I have not failed.  I have just found 10,000 ways that won’t work.” Thomas Edison Everyone makes mistakes.  We are human, after all.  No matter how much experience we have or how good our intentions are, it is a...



Common Presentation Mistakes

A great business presentation can inspire, inform and call a group to action.  Unfortunately, a poorly planned and executed presentation can bore and annoy an audience to the point of harming your brand image or possibly tarnishing your good reputation. What are the most common pitfalls during a presentation and how can you avoid them? Let’s look at the most...



Business Plan Finalists Announced!

New! 2015 Finalists Announced!! Congratulations to the following companies for making it to the Finals! Bonaloop is a Beverly company connecting residents with local students to complete odd jobs using web and app technology. Far From The Tree produces hard (alcoholic) cider in Salem, MA, using natural, locally sourced ingredients and traditional cider making methods. InsomniSolv, Inc. is based in Beverly and is developing a proprietary...



Importance of Dynamic Content

Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee.  You settle in, open up to your favorite section and  notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that...



Advertising on Social Media

According to Hootsuite, “Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018.” The numbers don’t lie.  Advertising on social media in order to drive leads and sales has become  an extremely valuable marketing tool.  With internet advertising now surpassing traditional print advertising, it is hard to ignore this...