In our last blog, we examined the types of social media available and which one(s) may be a good fit for businesses like yours including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. Now that you have determined the best social media platform(s) for your audience, you will need to concentrate on how to run a successful campaign on that network....
You may be surprised to know that, although social media is a current buzz word, that this type of communication as been around since 1969, when CompuServe used technology known as dial-up to connect to the web. It wasn’t until decades later that “friendster,” “MySpace” and the earliest social networking sites took off with the dawn of the new millennium. ...
Looking for an online marketing plan that allows you to not only grow your small business through online marketing but also target certain customers within a specific location? Google AdWords can help specify your targeted audience through “Location Targeting” and still allow you to have total control over your budget with the Pay-Per-Click advertising of AdWords. The way Google AdWords...
If you have ever watched someone window shopping at the mall, then you know the behavior is enough to drive marketing specialists mad! A window shopper may stop and visually browse, show interest in a specific product but never actually purchase anything. The same problem occurs with online marketing. A visitor to a site may search your site for an...
One of the major goals of online marketing is to make your site–and by extension, your products and services–more visible to your targeted audience. As the world’s largest search engine, Google believes that your online marketing goal should be to, “Show the world you are open for business!” Thankfully, Google has a host of tools designed to do just that. ...
Find out on Thursday!
There’s still time to get your business plan in order….due to the severe winter weather conditions this past month and the disruptive impact it has had on life and business productivity, we have decided to EXTEND the Business Plan Competition submission deadline for one week. The new deadline is Friday, February 27th by 5:00 p.m. (For complete competition details click here.) Could you use...
There is still a month left to enter the Enterprise Center’s annual North of Business Plan Competition! Competition deadline: February 20th, 5:00 If you have a business idea, a company less than three years old or an established business with a new strategic direction located on the North Shore consider entering this year’s Competition. Entering the competition is a win/win...
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day. In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career. Speaker: Ed Alexander Workshop Date: January 20, 2015
