Location Based Targeting Using Google AdWords

March 10, 2015 10:05 am

Looking for an online marketing plan that allows you to not only grow your small business through online marketing but also target certain customers within a specific location?  Google AdWords can help specify your targeted audience through “Location Targeting”  and still allow you to have total control over your budget with the Pay-Per-Click advertising of AdWords.

The way Google AdWords works is fairly simple.  People use keywords to search for specific products and services.  If the keywords you’ve chosen matches what people search for, your paid ad appears next to or above organic Google search results. When people click on your ad, they’ll go to your website to learn more or buy.  The benefits of this cost effective program go well beyond the ease of use but also give the business owner the  ability to target using location, hours, language and mobile targeting. Paid advertising is probably the most direct and effective tool marketers can use online to capture the attention of “right” audience.

Google AdWords’ location targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign.  Location Targeting through Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown. You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location. It also suggests locations that you might want to target and even offers you reach numbers to help you estimate the audience within your selected target location. More importantly, AdWords allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located in your target location. The more effective you are in targeting the right customers, the greater your return on investment.

As usual, the search engine giant Google sets out very precise and easy-to-follow steps to get started using Google AdWords.  Getting Started on Google AdWords allows you to create an account, design a campaign, set a budget and follow up with data to show how well the advertising is doing and determine if you are getting a good return on your advertising investment.

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