Running a Successful Social Media Campaign

March 12, 2015 2:30 pm

In our last blog, we examined the types of social media available and which one(s) may be a good fit for businesses like yours including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.   Now that you have determined the best social media platform(s) for your audience, you will need to concentrate on how to run a successful campaign on that network. Everyone seems to have advice about what to post and when to post it. So we thought it might be helpful to compile a list of tips about running a successful social media campaign in this very busy and growing area of online marketing.

  • Brainstorm – One of the first things your business team should do when they begin a social media campaign is to brainstorm.  This should first and foremost include the ultimate goal of having a presence on social media. For example are you hoping to promote a product or service? Are you trying to build brand awareness? Do you have short term and long term goals?
  • Integrate – Link your social media to your main website using icons on your homepage to make a visual connection. Promote content from your website on your social media pages.  This will encourage an easy link back to important content and it will encourage people to talk about (and share) your site with their friends and acquaintances.
  • Post, Post, Post – As customers realize that you are going to regularly post, they will come to look forward to your content.  This is especially true if what you are posting has value like: advance warnings for deals and promotions, links to blog content, or even videos teaching about an area of your field of business.  As readers follow your posts you will find that you have built a great relationship with them and in turn have created a loyal customer.
  • Be active – As followers and fans begin interacting with your business online, respond to comments and most especially respond quickly and professionally to criticisms.  This will show off your customer service skills and show that your brand is reliable.
  • Hold Contests and Promotions – Contests are a fun way to spread the word about your business and give you more online exposure.  Be upfront about what you are trying to accomplish with a contest such as: get to 500 likes or add to your email list. Users are very savvy and know a marketing ploy when they see one.  Let them know why they are doing something so they can be a part of it.
  • Proofread – If you are posting daily, it might be easy to type, submit and move on to other business.  Always check your work.  Remember the internet is forever. A quick proofreading should help with typos and editing problems.
  • Have a Personality – Be aware of what your brand stands for and weave that “voice” into the personality of your online persona.  Be human.  Be real.
  • Measure your success – Whether you use Google Analytics or other online statistics, regularly review what works for your company and what does not.

Categorised in: ,