Google Tools for Business

March 5, 2015 8:26 am

One of the major goals of online marketing is to make your site–and by extension, your products and services–more visible to your targeted audience.  As the world’s largest search engine, Google believes that your online marketing goal should be to, “Show the world you are open for business!” Thankfully, Google has a host of tools designed to do just that.  Regardless of your budget, Google is the online giant that can literally get your business “on the map,” bring traffic to your site, and improve your SEO through key services.  Let’s take a look at some of the most valuable free and paid services offered by Google via their Business Solutions.

  • Google Places for Business – Now a part of Google My Business, this allows for your company to be found when a customer searches Google Maps using related terms.  Creating a Places page on Google Maps is free and it allows you to “beef up” your listing with important facts about your company and location.  Google My Business
  • Google AdWords – This extremely popular Pay-Per-Click (PPC) service allows businesses to set an advertising budget per month for online ads.  This type of advertising allows your business to target customers in certain countries, regions or cities – or even within a set distance from your business or store. The best part is that you only pay when someone clicks on your ad, with no sign up fee or minimum to spend. In addition, companies can monitor the ad’s progress using the AdWords analytic tools. Google AdWords
  • Google Analytics –  This free tool can track every visitor to your site and generate helpful reports and statistics. If you want to know where your visitors are coming from, how long they stay on your site and what they are looking at while on your site, this is the place to find out!  Google  Analytics will give you key insights into what your customers need and want from your business. Google Analytics
  • Google + – This Google version of social media has over 500 million users who can help you build your business community and customer loyalty. Google +
  • Blogging – Google’s Blogger program is one of the largest blog-hosting services. It’s easy to use, free, and can help boost your business’ online presence. Members of your staff can add value to your website by posting about new products, services, helpful “How-tos”, and industry news. Google Blogger
  • Google Drive –  This is a file storage and synchronization service created and managed by Google. It allows users to store, share and edit documents, spreadsheets, presentations, drawings, forms, and more. Google Drive makes it easy to collaborate and communicate through your gmail account with colleagues and clients, as well as access those files remotely. Google Drive
  • Google Calendar – Similar to Google Drive, Google Calendar allows you to synchronize events, meetings, and deadlines with colleagues.  You can easily check Google Calendar and add, share and edit  new events from websites you visit. Google Calendar
  • Google Gmail – Email for business through Google (AKA Gmail) has many benefits including: free storage, hangouts, and the best of email through any device. Google Gmail

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