Shehla Syed, IP Strategist & Litigator, Trademark, Copyright & Patent Attorney Since the pandemic, the shift to more on-line business is everywhere. As beneficial as it is to conduct business online, it is also challenging to navigate the changing landscape, understanding your obligation & responsibilities and legal pitfalls. This presentation will discuss how...
In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Senior HR Business Partner, Integrated Human Resources, Inc. The workplace continues to be an ever evolving environment. The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things that...
Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business, or just confuse you altogether? Fear not, fellow small business owners! Our upcoming workshop, "AI for Small Businesses," is here to save the day and...
MassDevelopment – A Resource Your Business Should Know About MassDevelopment, the Commonwealth’s Development Finance Agency and Land Bank, offers financing and real estate solutions to support companies and nonprofits, increase housing, eliminate blight, and drive economic growth across Massachusetts. Come to this workshop and learn how MassDevelopment: Teams up with local banks to deliver creative financing...
Social media basics is a workshop that teaches the core tenants, best practices and foundations of today's most popular social media platforms. We'll begin with the 101, covering key concepts like "what is an algorithm?", then move into the do's and don'ts of Facebook, Instagram, Pinterest, YouTube and TikTok. At the end, attendees will be given my...
Are you ready to take your digital marketing and marketing strategies to the next level? Join us for a workshop on Intro to AI in your Marketing! Learn to use Artificial Intelligence to improve every stage of your marketing strategy, from start to finish. We'll cover the basics of AI and how it can be...
Come to this workshop and unlock the full potential of video marketing across all social media platforms. With the digital landscape constantly evolving, incorporating videos effectively into your social media strategy has become an indispensable skill for any thriving business. Join us as we dive into the world of social media video marketing, exploring the...
How to Start a Business Have a great idea? Want to be your own Boss? Then this workshop is for you. Learn how to prove your concept and determine if it's likely to be profitable. We'll talk about developing your value proposition, and how it all starts with the business name you choose....
Massachusetts Technology Collaborative (MassTech) is a unique public agency that supports business formation and growth in the state’s technology sectors. MassTech makes strategic investments in innovation infrastructure and talent to foster conditions for innovation and entrepreneurial success within Massachusetts. Don’t miss this opportunity to hear from MassTech’s Program Director for Entrepreneurial Ecosystems, Megan Marszalek, to...
Instagram 101 will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of...
