• Customer Service: De-escalating Difficult Customers (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Business owners and frontline employees interact with a variety of customers and behavior.  This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.   Participants will learn about body language, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment....

  • How To Develop Your 2023 Marketing Plan (Now a Webinar)

    ONLINE , United States

    Start the year off right by developing your 2023 Marketing Plan!  In this workshop you will learn the components to help you decide what makes sense for your marketing plan - social media, content creation, video, traditional ads, search, earned media and other traditional and digital forms of marketing.  Don’t miss this opportunity to get...

  • The Essential Steps In Starting A Business (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment.   This informative workshop is...

  • What You Should Know About Doing Business Online (Webinar)

    ONLINE , United States

    Shehla Syed, IP Strategist & Litigator, Trademark, Copyright & Patent Attorney   Since the pandemic, the shift to more on-line business is everywhere.  As beneficial as it is to conduct business online, it is also challenging to navigate the changing landscape, understanding your obligation & responsibilities and legal pitfalls.   This presentation will discuss how...

  • Hiring & Managing In Uncertain Times? (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Senior HR Business Partner, Integrated Human Resources, Inc. The workplace continues to be an ever evolving environment.  The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things that...

  • AI for Small Business (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business, or just confuse you altogether? Fear not, fellow small business owners! Our upcoming workshop, "AI for Small Businesses," is here to save the day and...

  • Small Business Resource Series: Mass Development (WEBINAR)

    ONLINE , United States

    MassDevelopment – A Resource Your Business Should Know About MassDevelopment, the Commonwealth’s Development Finance Agency and Land Bank, offers financing and real estate solutions to support companies and nonprofits, increase housing, eliminate blight, and drive economic growth across Massachusetts.  Come to this workshop and learn how MassDevelopment: Teams up with local banks to deliver creative financing...

  • Social Media Basics: The Do’s and Don’ts of Today’s Popular Platforms (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Social media basics is a workshop that teaches the core tenants, best practices and foundations of today's most popular social media platforms. We'll begin with the 101, covering key concepts like "what is an algorithm?", then move into the do's and don'ts of Facebook, Instagram, Pinterest, YouTube and TikTok. At the end, attendees will be given my...

  • Unlock the Power of AI in Digital Marketing: An Introduction (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Are you ready to take your digital marketing and marketing strategies to the next level? Join us for a workshop on Intro to AI in your Marketing! Learn to use Artificial Intelligence to improve every stage of your marketing strategy, from start to finish. We'll cover the basics of AI and how it can be...