Loading Events

Your Storefront is Your Calling Card

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Nov 16, 2023 @ 8:30 am - 10:00 am

  • This event has passed.

Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we’ll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you, even when it’s closed. Seeing through the eyes of your customers will make their shopping experience more enjoyable and hopefully repeatable!

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).



Carol McLaughlin

Carol McLaughlin is an architect who worked for the City of Boston’s Office of Business Development as their Design Services Manager. She assisted 35 small neighborhood businesses a year in 17 designated Boston Main Streets redevelopment neighborhoods. Carol provided design oversight for logo development, sign design and permitting, and storefront renovation, as well as tips on improving interior layouts. She was also instrumental in revamping the storefront design guidelines for the City of Boston.

When Carol retired, she became a retail design consultant working for an independent retail consulting firm in small towns across the State. In 2015 Carol began working exclusively with the Salem Main Streets Initiative Downtown Program, Inc, where she is now a Board member. Along with the Kylie Sullivan, Executive Director of Salem Main Streets, Carol now works with small businesses throughout the City of Salem offering design ideas and tips.


Kylie Sullivan

Kylie Sullivan (she/her) has been Executive Director of Salem Main Streets since 2013. Kylie came to Salem Main Streets after seven years as a grants administrator at the Massachusetts Cultural Council, the State’s arts agency. She has worked with a range of nonprofits, community organizations, and educational institutions, with a particular focus on volunteer management, program coordination, and cultural economic development. She received an M.B.A. from Simmons School of Management and a B.A. in music from Wesleyan University.

Sign up for our Newsletter!