Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has, to differentiate your product/service from all others.
This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson marketed liquid sugar to bottlers, frozen seafood to restaurants and crackers to supermarkets in over 25 countries. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups to non-profits to growing corporate success stories.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.
Tue, Feb. 27, 2024 - 8:30am - 10:00am
Wed, Feb. 28, 2024 - 8:30am - 10:00am
Thu, Mar. 7, 2024 - 8:30am - 10:00am