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Start Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Tue, Dec 5, 2023 @ 8:30 am - 10:00 am

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Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has, to differentiate your product/service from all others.

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).


Michael L. Thompson

Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson marketed liquid sugar to bottlers, frozen seafood to restaurants and crackers to supermarkets in over 25 countries. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups to non-profits to growing corporate success stories.

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