- This event has passed.
Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has, to differentiate your product/service from all others.
This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).
Presenter
Michael L. Thompson
Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson learned international business and industrial marketing with a sugar refiner, food service marketing and international sales with a seafood processor, and consumer product marketing and team-building with a cookie & cracker manufacturer. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups and non-profits to growing corporate success stories.
The [ticket] holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event.
Upcoming Workshops
Achieve More with GenAI: AI as Your Ultimate Business Collaborator
Thu, Dec. 5, 2024 - 9:00am - 12:00pm
Start Up Tuesday –Strategic Planning for Your Business
Tue, Dec. 10, 2024 - 8:30am - 10:00am
Successfully Navigating the Social Media Landscape 2025
Thu, Dec. 12, 2024 - 8:30am - 10:00am
