If your Inbox is anything like mine, learning that 144 Billion emails are sent globally everyday is not a shocker. The average business person receives over 100 emails to their work email daily. In fact, according to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume. Given this massive amount, how...
Starting in the 1960’s with the dawn of the Jerry Lewis Telethon held every Labor Day weekend by businesses to raise funds for research for Muscular Dystrophy, businesses began to harness the power of promoting beneficial relationships between causes and businesses. Since that time businesses have really flourished with the win-win solution of Cause-Related Marketing. Take for example TOMS Shoes...
Not sure which QuickBook Version is right for you and your business? There are some subtle differences and not-so-subtle differences that come into play with each version of QuickBooks. Deciding which one is best for the needs of your company may not be as easy as finding the most affordable one. Instead it may be finding the right one for...
QuickBooks is an accounting software package developed and marketed by Intuit. Small business owners can manage payroll, inventory and sales through this multifaceted software. Finances such as: monitoring expenses, creating invoices, tracking orders, keeping track of vendors/customers/employees and inventory becomes fairly simple with this program. If you have just bought or downloaded QuickBooks and are a novice at accounting software,...
There are hundreds of acronyms in the world of business and technology. It is overwhelming to keep up with all of them. WISP or written information security program, is one that your business needs to stay on top of regardless of whether you are a small business owner or come from a large corporation. WISP is a Written Information Security...
If your business is like so many others, you probably have multiple projects in the works simultaneously. How do you keep all team members informed? How is the project broken down into manageable parts? Every project you work on needs a timeline that includes calendars, a road map to completion, and a listing of sub-projects with the priority level of...
In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, who annually reviews technology trends, predicted that “Mobile will overtake fixed Internet access by 2014.” It is not hard to believe that the tipping point has finally arrived. As of 2014, more people globally were using mobile devices than using a desktop equivalent. In fact, if I was a...
The Cloud. One of the biggest and most used buzzwords in the technology and business fields currently. “Are we in the cloud?” “What is the cloud?” “Where is the cloud?” Let’s break it down for you so “the cloud” is at least somewhat understandable for the average business/computer user. What is the cloud? Technically, the cloud is the practice of...
Our growing dependence on technology, whether at the office, home, or on our mobile devices, demands equal (if not greater) demands for data security. While computers can be enormous time-savers and powerful business tools, they can also leave you, your family, and business open to cyber attacks aimed at gaining critical information. Business IT Department are busy keeping a vigilant...
“Data breach. We’ve been hacked!” Two phrases that every IT department dreads hearing. According to a recent study by IBM Security, 2.5 quintillion bytes of data are created daily. That is an immense amount of information to protect from hackers, inside thefts, poor security protocols, and stolen or lost media. Data security, therefore, is a critical part of protecting data...
