Social networks and blogs continue to dominate Americans’ lives according to a recent Nielsen report on social media. Knowing this, your marketing department is on-the-ball and has been keeping up with posting on many of the social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Houzz, Snap Chat, and Pinterest. But this takes a lot of time and energy. So, how...
Email marketing may not be the shiny new toy that marketing departments are always looking for to engage loyal customers and hook new ones, but it certainly is not dead, as some businesses claim. In fact, by the end of 2016, it’s predicted that there will be 4.6 billion email accounts. That is a huge audience that should not be...
A logo is a memorable, eye-catching symbol of your company’s brand. A great logo is one that hooks your intended consumer within a few seconds of viewing. Sounds simple enough, right? The professionals sure do make it look easy but it is anything but. There are millions of logos out there every day bombarding consumers at every turn. The ability...
Every successful business needs a solid foundation. That foundation usually comes in the form of clearly set and articulated goals to guide the business. A business plan articulates those goals and serves as a compass for most businesses. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. How,...
Business leaders play many roles such as: problem solvers, financial wizards, customer relations gurus and of course the captain of the ship. With all these roles to play, it is no wonder that business leaders depend heavily on mobile apps to keep them organized, stay on top of budget issues, plan business trips and communicate properly. Here are a few...
Not that long ago websites for businesses were the exception to the rule. In 2016, having a website for your company is almost a mandatory requirement when launching a business or growing your customer base. A website is the hub of your business. It contains not only your content, but your logo, tagline, color palette, and access to information about...
Not too long ago, business owners had to decide if they wanted to market their company on the internet via a website. Now, that is almost a prerequisite of opening a business. The updated questions, now, for business owners includes: what type of social media platform do you want to market on and, is podcasting and adding videos to your site...
We have all fantasized about it: our feet in the sand on a beautiful stretch of beach with a cocktail in hand, or maybe on the back nine of a well manicured golf course having the time of our lives. The fantasy is our retirement of course! Unfortunately, for many, this fantasy is a long way from becoming reality due...
For many family business owners, retirement seems like a tiny speck on the distant horizon. But alas, time marches on steadily and planning for the transition of leadership of the business you worked so hard to build and maintain should be on your mind regardless of how far from retirement age you are. The Entrepreneur magazine says, “More than 50 percent...
Did you know that approximately 543,000 new businesses get started each month? According to the Washington Post nearly half of those will fail within the first five years. This is a staggering number. Are you considering starting a new business venture and are frightened at the possibility of failure? One of the best things you can do is research what...
