Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
Your roof is leaking. Short of learning how to re-roof your home by yourself, you have no choice but to hire a contractor or roofing expert. Seems pretty straightforward. You sit down at your computer, fire up a search engine and type in a search for a local roofing company. Up pops a multitude of choices with phone numbers, maps...
In our last blog, we examined the types of social media available and which one(s) may be a good fit for businesses like yours including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. Now that you have determined the best social media platform(s) for your audience, you will need to concentrate on how to run a successful campaign on that network....
You may be surprised to know that, although social media is a current buzz word, that this type of communication as been around since 1969, when CompuServe used technology known as dial-up to connect to the web. It wasn’t until decades later that “friendster,” “MySpace” and the earliest social networking sites took off with the dawn of the new millennium. ...
Looking for an online marketing plan that allows you to not only grow your small business through online marketing but also target certain customers within a specific location? Google AdWords can help specify your targeted audience through “Location Targeting” and still allow you to have total control over your budget with the Pay-Per-Click advertising of AdWords. The way Google AdWords...
If you have ever watched someone window shopping at the mall, then you know the behavior is enough to drive marketing specialists mad! A window shopper may stop and visually browse, show interest in a specific product but never actually purchase anything. The same problem occurs with online marketing. A visitor to a site may search your site for an...
One of the major goals of online marketing is to make your site–and by extension, your products and services–more visible to your targeted audience. As the world’s largest search engine, Google believes that your online marketing goal should be to, “Show the world you are open for business!” Thankfully, Google has a host of tools designed to do just that. ...
