• The Do’s and Don’ts of Designing Your Website (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker:  Mike Sperling, Founder & Director, Sperling Interactive  We will look at what separates a successful website from an ineffective website.  We will walk through the process we use to plan, design and execute a new website.  We will think about all of the audiences...

  • Key Elements To Successful Email Marketing (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker:  Mike Sperling, Founder & Director, Sperling Interactive   We will explore how to set up a successful email marketing campaign.  This will include a look at the platforms, building audiences, email templates and email marketing automation.  We will also look at the interpretation of the...

  • The Essential Steps In Starting A Business (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment.   This informative workshop is...

  • Customer Service: De-escalating Difficult Customers (In-Person Workshop)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Business owners and frontline employees interact with a variety of customers and behavior.  This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.   Participants will learn about body language, tone of voice and active/reflective listening to de-escalate situations and create a safer and more productive environment....